Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


International EFFIE Awards Come To New Zealand

21 November 2001

The Association of New Zealand Advertisers (ANZA), Communications Agencies Association of New Zealand (CAANZ) and Television New Zealand have formed a partnership to bring the global EFFIE awards to New Zealand.

The EFFIES, which recognise excellence in advertising and marketing effectiveness, have been running in the USA for the past 33 years. There are 18 national EFFIE programmes internationally, and a EURO EFFIE programme.

The inaugural New Zealand EFFIE awards will enable New Zealand marketers and advertisers to benchmark their results against international best practice.

The decision to bring the EFFIES to New Zealand is an exciting development for TVNZ and its industry partners said TVNZ Chief Executive Rick Ellis.

"For the past decade, TVNZ has enjoyed a close and successful partnership with Marketing Magazine to present the Marketing Awards, while ANZA and CAANZ have built a strong following for the Advertising Effectiveness Awards. The move to combine our resources and work together to bring the EFFIES to New Zealand recognises the role of effective marketing in increasing business competitiveness," said Mr Ellis.

Jeremy Irwin, Executive Director of ANZA said the EFFIES are the most recognised marketing communications award internationally.

"EFFIES are also the most significant award in the advertising and marketing industry as they honour the one truly significant achievement in advertising - results. The EFFIES also encourage the ongoing development of best practices in advertising and marketing communications effectiveness, which ANZA believes is vitally important".

CAANZ Executive Director, Lynne Clifton said the EFFIE Awards stand for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of advertising to achieve marketing goals.

"The goal of advertising and marketing communications is to help marketers achieve their objective. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources," said Ms Clifton.

The call for EFFIE entries will be released in early March 2002, with the awards show scheduled for late August. CAANZ is the EFFIE license holder in New Zealand and will manage and administer the award judging process.

For further information contact


Jeremy Irwin - Executive Director ANZA 09 300 5932
Lynne Clifton - Executive Director CAANZ 09 303 0435
Glen Sowry -TVNZ General Manager Public Affairs 09 916 7565.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news