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International EFFIE Awards Come To New Zealand

21 November 2001

The Association of New Zealand Advertisers (ANZA), Communications Agencies Association of New Zealand (CAANZ) and Television New Zealand have formed a partnership to bring the global EFFIE awards to New Zealand.

The EFFIES, which recognise excellence in advertising and marketing effectiveness, have been running in the USA for the past 33 years. There are 18 national EFFIE programmes internationally, and a EURO EFFIE programme.

The inaugural New Zealand EFFIE awards will enable New Zealand marketers and advertisers to benchmark their results against international best practice.

The decision to bring the EFFIES to New Zealand is an exciting development for TVNZ and its industry partners said TVNZ Chief Executive Rick Ellis.

"For the past decade, TVNZ has enjoyed a close and successful partnership with Marketing Magazine to present the Marketing Awards, while ANZA and CAANZ have built a strong following for the Advertising Effectiveness Awards. The move to combine our resources and work together to bring the EFFIES to New Zealand recognises the role of effective marketing in increasing business competitiveness," said Mr Ellis.

Jeremy Irwin, Executive Director of ANZA said the EFFIES are the most recognised marketing communications award internationally.

"EFFIES are also the most significant award in the advertising and marketing industry as they honour the one truly significant achievement in advertising - results. The EFFIES also encourage the ongoing development of best practices in advertising and marketing communications effectiveness, which ANZA believes is vitally important".

CAANZ Executive Director, Lynne Clifton said the EFFIE Awards stand for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of advertising to achieve marketing goals.

"The goal of advertising and marketing communications is to help marketers achieve their objective. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources," said Ms Clifton.

The call for EFFIE entries will be released in early March 2002, with the awards show scheduled for late August. CAANZ is the EFFIE license holder in New Zealand and will manage and administer the award judging process.

For further information contact


Jeremy Irwin - Executive Director ANZA 09 300 5932
Lynne Clifton - Executive Director CAANZ 09 303 0435
Glen Sowry -TVNZ General Manager Public Affairs 09 916 7565.


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