Smart Marketing Seminars Targeting Right Market

Friday, 23 November 2001, 11:11 am
Press Release: Direct Marketing Association

22 November 2001

“Smart Marketing Seminars” Are Targeting The Right Market

With the success of the DUBYA seminars at the Marketing Today Conference in June this year, the Direct Marketing Association (DMA) has decided to run further seminars targeting the Small to Medium Business Enterprises – companies with less than 20 people involved.

The seminars are called “The Smart Marketing Seminars” and will be held in Hamilton on Monday 26 November 2001, and in Auckland on Tuesday 27 November 2001.

Topics at the seminars include: Database Marketing, Writing Compelling Copy, Memorable and Measurable Copy, Customer Service, DIY email Marketing, and Reducing Costs through Internet Marketing, all being brought together with some of the best known experts in the individual sectors.

Numbers for these seminars are growing rapidly, with many participants signing up for a full day, although there is an option to only attend one or two of the seminars.

The rapid growth in the return of registration forms shows the topics are targeted for the business groups attending, and the speakers are highly regarded in the industry.

For further information please contact:

Joanne Gibson
National Events Manager
DMA
Ph:: 09 303 9475

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