Media Release
12 December 2001

Visique Introduces Top London Designer, Nicole Farhi Eye Wear To New Zealand

The latest in high fashion frames from London and New York, Nicole Farhi Eyewear is now available for the first time in New Zealand, exclusively through Visique Optometrists.

Nicole Farhi, one of London's leading fashion designers, bases her design philosophy on comfort and relaxation with an emphasis on soft structure and subtle colouring that is certainly echoed in her newly released optical range. Appealing to young at heart professional women, Nicole Farhi Eyewear delivers feminine modern frames in delicate designs and colours. French-born Algerian fashion designer, Nicole Farhi launched her own label in 1993 and is known for her sensual, luxurious and classic designs. Farhi opened her first store in Harvey Nichols in 1993 and opened a boutique in New York in 1994. In 1999 she expanded her New York flagship store to include a restaurant and home furnishings, an addition to the womenswear and menswear lines which are already successful in the New York crowd.

Visique is a nationwide network of independent optometrists offering professional eyecare and stocking many of the world's top fashion brands in optical frames and sunglasses.

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Dianne McAteer, general manager of Visique, says that Nicole Farhi Eyewear builds on Visique’s already extensive list of high fashion frames and sunglass labels. “Visique is dedicated to providing high quality eyewear and we are delighted to be able to introduce the beautiful Nicole Farhi Eyeware range to New Zealand for the first time. The addition of Nicole Farhi to our range complements the other stunning labels we hold, including Dolce & Gabbana Occhiali, Chloe Lunettes, Laura Ashley, Gucci, Hugo Boss and French Connection Vision.”

For the latest in fashion frames and sunglasses contact one of Visique's 65 practices nationwide by calling 0800 Visique or check the Yellow Pages for your nearest Visique Optometrist.

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For further information, please contact:

Claudia Macdonald/Chantelle Urquhart
WRC
Tel: 09 306 1804

Dianne McAteer
General Manager
Visique Ltd
Tel: 09 360 3520