Portal Launches Offline Discount Travel Card

Thursday, 13 December 2001, 10:59 am
Press Release: Unknown

Online Portal Launches Offline Discount Travel Card

Christchurch Internet Tourism marketer New Zealand Tourism Online has launched a Discount Travel Card for domestic and international tourists to New Zealand.

The card, which features more than 500 tourism related outlets, enables visitors to create an itinerary of accommodation, services and activities made up of tourism operators offering cardholders a discount of up to 25% on their usual rates.

The card is available for sale in time for Christmas. It will be sold online at www.discounttravel.co.nz and later through the outlets offering discounts.

NZTO's Cambel Ferguson says the card is a response to an ongoing stream of enquiries by visitors to the New Zealand Tourism Online site (www.tourism.net.nz) looking for the best discounts on accommodation and other tourism-related activities.

"We went out to tourism operators listed on our site to see who'd be interested in offering discounts to cardholders and the response was fantastic," says Ferguson. "Even before its release the card has been a hit with prospective visitors, with hundreds of people registering their interest even before the card is available."

The card is accompanied by a pocket-sized directory with more than 100 pages of discounts and information about New Zealand.

"Although New Zealand is great value for tourists with current exchange rates, travelers expect an even better deal as they travel and deal with local businesses," says Ferguson. "The card gives them access to tourist operators that are willing to go that bit further to get their business."

New Zealand Tourism Online is New Zealand's largest tourism portal with more than 6500 listings. It has been built around search engine technology and user behavior to help tourism operators reach the top of relevant Internet searches.

ends

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