Innovative "Adsonpacks" Service
Carter Holt Harvey Packaging Australia Launches Innovative "Adsonpacks" Service
AdsonPacks’ first commercial products go into selected supermarkets this month featuring SC Johnson's Duck Brush Free advertised on Purex 6-pack toilet tissue.
Carter Holt Harvey Packaging Australia recently launched AdsonPacks, a specialist marketing promotions business that facilitates new collaborative advertising on packaging for fast moving consumer goods and service companies.
The business evolved from the Carter Holt Harvey internal 'i2B' (Ideas 2 Business) program, which is focused on unleashing employees' innovative ideas providing support to transform them into viable new businesses.
AdsonPacks delivers value to both the host and advertiser through complimentary brand enhancement and facilitates the brands logistics process.
'Packaging has enormous untapped potential as a brilliant, high quality, point of sale advertising medium that is demonstrably different from existing forms' said Graeme Robertson-Smith of Packaging Australia.
"The retail environment for fast moving consumer goods is highly competitive. Organisations operating in this sector are constantly looking for ways to innovate, differentiate themselves and gain a competitive market edge. Our research has also shown that it is harder for companies to differentiate their brands as supermarkets have implemented a clean store policy. Thus, an excellent opportunity exists to provide organisations with the promotional differentiation they are demanding.” said Mr Robertson-Smith.
Vanessa Stoddart, Packaging Australia Chief Executive, said the new venture was ‘another example of Packaging Australia's commitment to innovation, providing new services, value and revenue streams.'