Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

AMEX turbo-charges its rewards programme

A faster way to earn Air Points as American Express
turbo-charges its rewards programme


Auckland, 22 February, 2002 - American Express today announced a new double-points card reward programme, called Membership Rewards Turbo, that is set to redefine the rewards market in New Zealand.

The move follows a cut to points offered by a rival card product earlier this month.

“American Express Membership Rewards is already miles ahead of other programmes in the market when it comes to earning Air Points, and the best just got better,” American Express Vice President and Country Manager Atul Mathur said today.

“Membership Rewards guarantees one Air Point for every dollar spent on your American Express card. That’s already twice as good as some other programmes. By enrolling for Membership Rewards Turbo, card members will earn two points for every dollar spent – that makes it four times quicker to get to your rewards goal than with some other programmes in the market,” Mr Mathur said.

He said the initiative marked the celebration of American Express involvement with Team New Zealand and the America’s Cup, through the co-branded American Express Team New Zealand Card and the company’s sponsorship of American Express Viaduct Harbour.

The Turbo offer runs for a fixed period from 1 March 2002 to 31 May 2003. Enrolling for Turbo costs existing Membership Rewards customers a one-off fee of $50.

“Reward programmes are a significant motivator for card users in New Zealand, and I expect an extremely strong response to this new initiative from our own customers,” Mr Mathur said.

“We are also saying to card holders let down by other programmes that there is a faster way to earn Air Points and that is with American Express. We are stepping in with our own campaign that will clearly and aggressively spell out the benefits of Membership Rewards over other loyalty programmes.”

The campaign will roll out over the next month. It will note that Membership Rewards points do not expire and can be redeemed on other rewards products to fit in with an individual’s own life style requirements


Mr Mathur said the aggressive approach was a sign of American Express’s commitment to the New Zealand card market.

“We are focused clearly – not on gimmicks but on delivering value to our customers.

“With such a strong rewards programme an American Express card is clearly the best choice to use for your everyday purchases, as well as those larger items, so my advice is ‘don’t leave home without it,’” Mr Mathur said.


American Express is a diversified worldwide travel, financial and network services company. Founded in 1850, it is a leader in charge and credit cards, Travellers Cheques, travel, financial planning, investment products, insurance and international banking.


For more information contact:
Craig Dowling
Public Affairs Manager
American Express International (NZ) Inc
Tel: 09 367 4370 or 021 175 5837

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>