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Loot Launches

Air horns to armchairs, kittens to kayaks, sneakers to stereos, videos to V8s and everything in between - if you're buying, selling or exchanging LOOT has it covered.

LOOT is Auckland's newest weekly buy, sell and exchange publication produced by Trader International Group - publishers of titles such as Auto Trader, Trade-A-Boat and Motorcycle Trader. LOOT's advertising content and distribution covers the wider Auckland area from Warkworth to the Bombay Hills.

Highly visible with its distinctive orange masthead, the A3 tabloid format LOOT will be sold in the same vivid orange display racks. The first issue of LOOT is hot off the press today and will make a weekly appearance on newsstands every Thursday thereafter. With a cover price of $1.50 and once a week release, LOOT is a cost effective weekly way for people to buy, sell and swap goods.

Keith Falconer, CEO of Trader International Group, says the motivation for producing LOOT came from a desire to provide an affordable convenient way for consumers to trade their household goods.

"LOOT is targeted at buyers and sellers everywhere. The purchase price reflects our underlying philosophy of providing an inexpensive easy way for people to trade and swap items of interest. We think LOOT will appeal to a wide audience with its lower cover price and appearance on the newsstand once a week. For those people wanting to sell household goods, private advertisers can place their advertisements for free."

"We are incredibly excited about the introduction of LOOT to the Auckland market. Until now there has not been a choice for consumers in this market, we think LOOT will provide a welcome competitive offering," says Mr Falconer.

"We are confident LOOT will be an invaluable resource for people looking for good deals and searching for items and services on any scale, ranging from basic necessities to more luxurious items. In LOOT you can find anything from cars, pets, property and rentals, through to computers, entertainment systems and even the kitchen sink," Mr Falconer explains.

LOOT will be available from over 1800 outlets Auckland wide, including service stations, supermarkets, dairies and bookstores.

"Accessibility is a driving focus behind LOOT. In addition to being able to pick up a copy of LOOT from a variety of convenient locations, all of the items contained within the hardcopy of LOOT are also accessible online. The Internet provides a platform for information to be updated daily and for advertisements to be placed online 24 hours a day, seven days a week. Our website www.exchangepoint.co.nz also has the additional benefit of containing nationwide items.

"We have created a website which is user friendly, making it straightforward to search for or advertise goods. Both the website and hard copy version of LOOT have the same feel and categories which ensures familiar navigation around both mediums. The Internet icons are even replicated on the cover of the hardcopy edition."

"We have maximised modern technology, using the web and WAP technologies to enhance our publication. Buyers and sellers can receive e-alerts or have messages sent to their mobile phones advising them of their personal items of interest in real time as they become available," Mr Falconer explains.

"We believe we are offering a fresh, modern and efficient advertising and buying tool for people from all walks of life."

Ends.

Prepared on behalf of Trader International Group by Goode Communication Ltd.

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