Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Txt Messaging Reaches New Markets

From sports updates to daily inspirational religious messages, text messaging has become an important tool in the overall marketing mix of brands, products and services.

Wellington mobile Internet company, Synapse Group, says text messaging is increasingly being used by organisations to reach target audiences in a direct, interactive and cost-effective way, and its future looks promising.

Synapse Group Chief Executive, Mark Loveard, says his company has provided a range of promotional and entertainment-based text messaging solutions to clients, customising its own PromoTxt technology.

“PromoTxt creates a level of novelty that existing and potentially new customers really relate to and respond to,” says Mr Loveard.

“It’s a highly effective way of supporting and adding value to other advertising, marketing and communications vehicles.

“Marketers across a wide range of organisations are showing a willingness to adopt this technology and we’re able to customise a promotional texting solution to fit with an organisation’s broader mass-media marketing strategy.”

Mr Loveard says PromoTxt is proving valuable as a marketing device, as it’s instant, personal, interactive and, above all, highly measurable in terms of client or customer response.

PromoTxt provides a unique means to capture valuable customer usage and demographic information enhancing the value of future customer contact.

Via its ‘opt-in’ functionality, PromoTxt can be used by customers to request information about a promotion, register for specials and receive unique personalised messages.

Alternatively, messages can be sent advising customers that they have been entered into a prize draw or to notify them that they are a winner.

Mr Loveard says PromoTxt is highly configurable, providing solutions from simple broadcast messages to participating customers to highly interactive short message service dialogues – such as multi-choice quiz games.

To date, PromoTxt has been used to deliver a range of interactive text messaging services from answering radio DJ’s questions and receiving real-time sports scores through to allowing TV viewers to vote for their choice of a Saturday night movie.

Synapse Group bases its PromoTxt solutions on SMS infrastructure from its European partner Peramon Technology, standardised on the Java development platform. Promotxt is highly scalable with a standard installation supporting more than 120,000 messages an hour .

The Group’s work was recently recognised by being chosen to be part of the elite Auckland-based ‘Icehouse’ - New Zealand’s leading business accelerator for high tech companies.

Synapse has nine staff providing creative communication solutions and strategic consulting. The company can provide marketing managers with valuable customer building support as well as technological solutions. The company has offices in Wellington and Auckland.

Ends
For further information please contact:
Mark Loveard
Chief Executive
Synapse Group Limited
mark.loveard@synapsegroup.co.nz
www.synapsegroup.co.nz

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO: