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TelstraClear Unveils New Brand

Telstraclear Unveils New Brand

MEDIA RELEASE


3 March 2002

TelstraClear unveils new brand

TelstraClear will unveil its new brand advertising campaign on television tonight. The emergence of TelstraClear marks a major milestone in New Zealand's telecommunications history. The company is well positioned to be a significant contender bringing revitalised competition, choice and innovative new services to consumers.

Telecommunications competition, following industry deregulation in the late 1980's, has already delivered millions of dollars of savings and 'never seen before' services to consumers. TelstraClear is determined to lift this to the next level. TelstraClear's Head of Customer Marketing Anna Gordon said, "We're here to bring the benefits of true competition to New Zealand because we believe New Zealanders deserve a better way to connect and communicate. This spirit is reflected in our new brand campaign - the essence of the campaign is "Together. A Better Way."

"Bringing CLEAR and TelstraSaturn together has created a stronger, more viable competitor. Providing a better way for business and homes revolves around delivering the capability for people to communicate faster and smarter so they can better adapt to today's rapid pace of change. We'll provide that capability because working together with our customers - it's a better way" says Gordon.

There's no doubt that the pace of change in on the up and improved communications plays a key role. The OECD has concluded that more then 50% of the Gross Domestic Product of developed nations is now based on knowledge and information. Studies indicate that the business to business market in the U.S. alone will see more then $6 trillion in online trade by 2005.

TelstraClear will work together with customers to provide leading edge services that will improve New Zealanders ability to effectively participate in global business and compete with their overseas trading partners.

ENDS

For further information please contact:

Ralph Little Corporate Communications Manager TelstraClear Ltd Ph: 09 912 4134


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