Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism Auckland Launches Domestic Advertising

Tourism Auckland Launches Domestic Advertising Campaign

Tourism Auckland this week launched a nationwide advertising campaign to lure more domestic visitors to the region.

The campaign has been launched to help boost forward bookings as Auckland heads into the traditionally quiet winter period. Tourism Auckland has been joined by 57 industry partners - including Air New Zealand - in funding the campaign.

Tourism Auckland's Chief Executive Graeme Osborne says domestic tourism is big business for New Zealand operators, with plenty of scope for growth.

"Domestic tourism accounts for nearly half of the total economic value of the tourism industry in New Zealand, with around 16.6 million domestic tourists annually," says Mr Osborne.

"Auckland has already increased our market share of international tourists, with around 30 per cent of all visitor nights spent in Auckland. Now we're turning our attention to the domestic market, of which we currently have around 13 per cent share," he says.

A component of the campaign, which includes television, billboard, newspaper and direct mail advertising, will include educating Aucklanders about the attractions in their region.

"Around 40 per cent of domestic visitors to Auckland are here to visit friends or relatives," says Mr Osborne. "We need to ensure Aucklanders are more proactive about promoting their region. Auckland has recently been ranked the sixth best place in the world to live - and we want to share it with other New Zealanders."

Although the number of American and Japanese visitors has dipped, figures from December show that overall international visitor numbers to Auckland increased by 0.1 per cent on December 2000, compared to a 1.3 per cent decrease nationally - showing that Auckland is back on track despite global events.

Major events in Auckland over the summer, including the Volvo Ocean Race stopover, helped to boost numbers, says Mr Osborne.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news