Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Premiums For Quality-Assured Drysdale Wool In US

12 March 2002

Premiums For Quality-Assured Drysdale Wool In The US

United States mills will pay premium prices for quality-assured Drysdale wool, according to WoolPro and wool exporter H Dawson Wool NZ Ltd.

Dawsons has sent one container of fully quality assured wool to the Karastarn carpet mill in the US and is sending another in May.

Wool for these deliveries is sourced entirely through the Fernmark Quality Programme (FQP) network, which extends from the farm to the export dump store. All wools that make up a delivery can be traced back to the farm of origin.

“The foot and mouth epidemic in the UK has opened up opportunities for quality assured Drysdale to replace wools like Scottish Blackface in carpet yarns,” says Carl Ahlfeld from Dawsons.

“The Americans will also pay a premium for FQP wools. At the time we made the deal with Karastarn, the premium was worth around 20 cents a kilo.”

Carl Ahlfeld says the Fernmark Quality Programme provides a good marketing tool in the US.

“It’s a guarantee that it’s pure New Zealand wool, and the buyers know that there are quality systems in place from farmgate to the mill.

“The American mills have full confidence in Drysdale wool and know that it processes well. Drysdale is a premium medullated fibre, and doesn’t have black fibres like Blackface has,” Carl Ahlfeld says.

One of the farmers supplying FQP Drysdale wool to Dawsons, Con Heinold from Raetihi, says the premium made getting FQP accreditation worthwhile.

“I wasn’t FQP accredited when I contracted to Dawsons, but it was part of the agreement that I had to get accreditation,” he says.

“I didn’t have to do much to get accredited, just fill out the farm quality plan and put some new lights into the woolshed, which was all I was initially prepared to do.”

“We’re shearing our ewes and lambs in April, and we’ll send around 100 bales to Dawsons under the same contract.

“If I can keep getting a premium from being part of quality assurance system, then it makes accreditation worthwhile.”

Despite the demand for quality-assured Drysdale wool, Carl Ahlfeld says that the supply is still small.

“We’ve done a lot of promotional work, but it’s hard to source the wool.

“We have a market that likes quality assurance systems like Fernmark, but there’s only a limited supply of FQP Drysdale wool.

“We’ve sold two containers to the one mill. There are other mills that use Drysdale so we think there are good prospects for the future.”

WoolPro’s quality systems manager, Kelvin Whall, says the US market understands the idea of a quality assured supply chain, which is what the FQP concept is based on.

“A supply chain with quality links right back to the farm appeals to them.”

Mr Whall says the Fernmark Quality Programme offers accredited exporters the ability to differentiate their deliveries on the basis of quality.

“It also provides farmers with a link through their exporter to the marketplace and ensures potentially damaging risk issues can be readily dealt with.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news