Sales Coup For Waipara Hills
26 March 2002.
Confirmation of further significant sales growth by the new Waipara Hills Wine Estate Ltd capped the first annual shareholders’ field day on 23 March.
Great weekend weather, pleasant surroundings and tasting of 14 wines produced by Waipara Hills and Alan McCorkindale Wines combined with music by the Fiona Peers Trio and an address by Alan McCorkindale (Waipara Hills’ consultant winemaker) on ‘Making Award-winning Wines’.
Following on from the early progress reported in Waipara Hills’ interim report for the first four months trading, director Terry Bellamy confirmed a large sale of 500 cases of Gold Medal (Air New Zealand Wine Show 2001) Langdale of Canterbury Riesling to Cardmember Wines. This organisation distributes wines via mail order to the major credit card wine clubs and to the NZ Wine Society and Mr Bellamy says the order is “very good news to shareholders.”
This development also follows the recent success in London of the Waipara Hills 2001 Marlborough Sauvignon Blanc. The wine scored second equal with Wither Hills in the prestigious 2001 Sauvignon Blanc tasting held by the UK magazine ‘WINE’ only 12 days after the first consignment landed at the Port of London.
The company’s new UK importers ‘New World Wines’ have been delighted with the result. Principal Matt Herde says, “We think it is fantastic for a new brand, the first Marlborough Sauvignon Blanc for Waipara Hills, to score so highly first time in the country.
“The review has also helped secure sales into Ireland and we are now getting enquiries from other European centres”.
Waipara Hills are currently negotiating supply arrangements with agents in Canada, Belgium, USA and Singapore.
Waipara Hills is to seek a new national distributor for its domestic Langdale brand in anticipation of the need for an enhanced distribution network in the North Island to deal with the projected volume increases Waipara Hills will produce over the next few years.
Production under the Waipara Hills and Langdale brands will increase dramatically over the next few years from 6300 cases last vintage (2001) to approximately 33,000 cases by 2006. A high percentage of the Waipara Hills’ labelled wine will be destined for the export markets,