Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Television Advertising Down As Predicted

Wednesday 27 March 2002

Television advertising revenues for the calendar year 2001 were $479 million (2000 $501 million), a reduction of 4.4 per cent. The returns include revenues from all free to air channels and Sky Pay television.

The New Zealand Television Broadcasters’ Council, representing the television industry, commented that the fall in revenues came as no surprise.

Executive Director Bruce Wallace said that 2001 started slowly, as advertisers pulled back on brand advertising, a traditional strength for television, and focused on shorter term plans in a sluggish economy. “The second half of the year has seen a noticeable shift back to television as the economy started to improve. Major television categories such as telecommunications, real estate, autos and packaged goods all showed decreases in 2001."

He said that television companies were already noticing improved returns in 2002 and were optimistic that domestic economic growth would persuade advertisers to spend more on branding and sales campaigns.

Mr Wallace said that New Zealand television offered advertisers one of the most competitive markets in the world with five free to air national channels, regional television and a large number of pay television channels.
The Television Broadcasters’ Council represents the non-competitive interests of the broadcast television industry and its members are Television New Zealand, CanWest New Zealand, Prime Television New Zealand and Sky Television. Its associate members are West Media and Canterbury Television.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news