Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Philips And Nike Join Forces

Philips And Nike Join Forces To Bring Technology To Sport And Create A New Market

Alliance will deliver innovative, technological solutions to enhance the athletic experience

Beaverton, Oregon, U.S.A. and Amsterdam, The Netherlands - March 25, 2002 – Royal Philips Electronics (AEX: PHI, NYSE: PHG) and Nike, Inc. (NYSE: NKE) today announced an alliance to merge their athletic and digital technology expertise to develop innovative technology product solutions which create a richer, more motivating environment for physical activity.

The co-branded product offering will initially take the form of portable audio products specifically designed for sport, but will progress, over time, to include apparel and equipment that combine communications, connectivity and information to motivate athletic activity.

In explaining the rationale for the alliance, Peter Ruppe, vice president, Nike Equipment, stated, “Athletes want technology that stimulates and enhances the athletic experience. We believe no company or combination of companies has fully demonstrated how technology can accomplish this. By partnering with Philips, we believe we can transform the sportswear, electronic and athletic industries.”

Wil van den Berg, Chief Marketing Officer, Philips Consumer Electronics, noted, “Nike knows athletes and athleticism better than anyone else. By working together, Philips will be able to translate its core expertise in display, connectivity and storage technologies into product solutions that will delight millions of sports-loving consumers worldwide. But, more importantly, the vision of the future that the Nike and Philips brands share should lead to a vibrant new category of products and apparel.”

The premier offerings from the Nike and Philips alliance will include a new line of portable MP3 and MP3-CD players that have been designed for sport through the integration of ergonomics, usability, portability and solid state technology. The range of portable audio players and accessories are comfortable to wear during sport and fitness activities, can be operated intuitively by feel, rather than sight, and deliver a high quality audio experience. The products will be available from September 2002 onwards at select consumer electronics retailers and at Niketown Stores worldwide.

Nike and Philips bring unique strengths to the venture. Nike has exceptional expertise in sports and material technology, marketing and innovation. The company transformed athletic footwear with the invention of air technology. Philips is a leading innovator of “wearable electronics” technologies and has a long heritage of technology innovation, especially in the digital arena, as well as intimate knowledge of consumers. Philips originated the idea of wearable electronics in 1995 and has a reputation for introducing high quality, cutting edge electronic products.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news