Television Advertising Revenue Up
Monday 15 April 2002
Television advertising revenue increased by 3.5 per cent for the first quarter of 2002 over the same period in 2001.
The New Zealand Television Broadcasters’ Council released the percentage increase today (Monday).
The NZTBC’s executive director, Bruce Wallace said that “undoubtedly generally buoyant economic conditions highlighted by the record retail spending levels has encouraged advertisers to invest in television advertising.” Increases in most advertising categories occurred reflecting the healthy commercial climate throughout New Zealand and strong competitiveness in banking and telecommunications
The NZTBC is made up of the four companies operating national broadcast television channels. They are CanWest New Zealand, Prime Television New Zealand, Sky Network Television and Television New Zealand.