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Westfield Style Pasifika Sponsorship Launched

22 April, 2002

Westfield Style Pasifika Sponsorship Launched –Nationwide Fashion Award Announced

New Zealand’s largest shopping centre owner Westfield New Zealand has joined with community-based Style Pasifika to unveil a unique new partnership to nurture and promote innovative New Zealand fashion and entertainment.

The announcement of Westfield’s sponsorship of Style Pasifika launches the nationwide Westfield Style Pasifika Fashion Award 2002. This Award is open to all fashion designers throughout New Zealand and the Pacific Islands.

The Producer and Director of Westfield Style Pasifika, Stan Wolfgramm said the original concept of Style Pasifika was to create a show that celebrates the best of the Pacific and the uniqueness of this part of the world expressed through fashion, music, dance and culture.

“For eight years in Auckland we have been building the momentum of Style Pasifika which culminates each year in a spectacular show incorporating the Fashion Award. This year it will be held at the Auckland Town Hall on September 24 and 25.

“Our new partnership with Westfield New Zealand ensures the future for this fashion and cultural icon so we can continue to showcase the extraordinary talent in fashion, music and dance that we have in this country.

“Westfield is a natural partner for us as their shopping centres are very much part of the community,” said Stan Wolfgramm.

He said the event has been funded in the past from community grants and organisations such as Creative New Zealand and the Auckland City Council.

“We are grateful to these organisations for having faith in us and we hope they will continue to show their support so we can commission new work from New Zealand emerging artists to nurture and bring to reality their creative energy and innovation.”

TV One is also supporting Westfield Style Pasifika and producing a one hour special of the show for broadcast in October.

Westfield New Zealand originally became involved with Style Pasifika at the inaugural New Zealand L’Oreal Fashion Week as sponsor of the opening parade which showcased three young New Zealand designers.

Director of Westfield New Zealand, John Widdup said Westfield was proud to be involved with Style Pasifika as a medium through which Westfield can offer encouragement to all designers to exhibit their artistic talents.

“We can see the potential in supporting the very special qualities and talents created by the ancient and contemporary cultures of the Pacific which enliven all aspects of New Zealand life.

“We also identified with the ambition and flair of Style Pasifika. Westfield is a company that in 41 years has grown from a small business started by two European immigrants in Australia to a truly global organisation of over 100 shopping centres. We believe in contributing to the communities in which we have these centres.

“To celebrate the launch of the sponsorship we are unveiling tomorrow specially commissioned installations and garments in each of our centres which are a further example of the enterprise and fresh thinking of young New Zealand fashion designers.

“We will also have a Talent Call in our centres during July to find the new faces for show models and new music and dance performers to create the special show that is Westfield Style Pasifika,” said John Widdup.

Westfield Style Pasifika Fashion Award entries close in August, which gives entrants three months to create their garments. Entry forms are available at any of the 11 Westfield Shopping Centres throughout New Zealand. For further information on Westfield Style Pasifika the website is westfield.com/nz/stylepasifika and email is westfieldstylepasifika@drumproductions.co.nz and telephone number is (09) 3762103

Ends

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