Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Trade New Zealand Takes Local Technology To World

26 April 2002

Trade New Zealand has selected New Zealand company Touchpoint to supply marketing automation software to manage marketing of its e-business initiatives. Trade New Zealand’s e-business initiatives have been developed to bring local exporters and overseas buyers closer together.

After a stringent RFP process involving four companies, Trade New Zealand chose Touchpoint involving because its software had the ability to send, track, follow and report on inbound and outbound marketing campaigns across multiple channels.

Says Rod MacKenzie, Trade New Zealand’s General Manager E-business, “For the number of marketing communications we have planned, we need flexible campaign management software that supports a variety of channels, that’s adaptable for our internal use and that provides measurability and visibility.”

Trade New Zealand will utilise Touchpoint for direct mail, email and fax campaigns, using its existing database of New Zealand’s exporters and lists from external suppliers. About 10,000 New Zealand companies are exporters in the agriculture, primary products and manufacturing industries, with a growing number in technology and services. Says MacKenzie, “The first campaigns through Touchpoint will focus on encouraging New Zealand exporters to register with the ‘New Zealand Exporters Online’ website – on - in anticipation of marketing campaigns to overseas buyers later this year.”

“The Touchpoint solution will also enable us to communicate regularly and more efficiently with participants in our e-business initiatives using, for example, e-mail newsletters.”

“We’re impressed with Touchpoint’s track record with large New Zealand companies and appreciate the partnership approach they take with their clients,” says MacKenzie. “We’re also pleased to find a world class product that’s been developed locally and promises to deliver results quickly.”

Steve Shearman, Touchpoint’s Managing Director, echoes Trade New Zealand’s emphasis on local industry.

“It’s encouraging to have the support of a Government agency like Trade New Zealand. By recognising what an effective product Touchpoint is, Trade New Zealand is in a good position to use Touchpoint to its greatest effect – strengthening the relationship between New Zealand exporters and the rest of the world.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news