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Ballance Scores Record Sales

3 May 2002

New Zealand’s leading fertiliser company Ballance Agri-Nutrients has announced an all-time record breaking month’s performance for April 2002.

The company despatched just over 200,000 tonnes from its nationwide network of depots in April easily beating the previous monthly record, 170,000 tonnes achieved in November, 2001. The result was up 32% on last year’s April sales and with one month to go in the financial year puts Ballance on track for a record sales year.

Chief executive Larry Bilodeau says the result is the pinnacle of an already successful year for Ballance.

“Fertiliser sales are often used as a market indicator for the primary sector. But it’s also a reflection of the commitment our staff have to keeping Ballance at the forefront of the fertiliser market,” Mr Bilodeau says.

To keep up with demand and to ensure continuity of supply in the Waikato region, Ballance has been shipping product from Northland to its Mount Maunganui plant.

Looking forward to next year, Mr Bilodeau says that while the reduced Fonterra payout was of concern, he expected new distribution initiatives and further progress with merchant partners would deliver a strong sales result for the 02/03 financial year. All of Ballance’s preferred merchant partners are having an excellent run with Ballance fertiliser sales, he says.

Dr Allan Freeth, Managing Director of Wrightson Ltd, whose sales of Ballance product were up 41% for the month of April, said the partnership between Ballance Agri-Nutrients and Wrightson was developing a very strong marketplace pull.

“Together we expect to further grow our share of the fertiliser market next year as our customers realise further the benefits of purchasing all their farm inputs from one source and receiving competitive pricing and comprehensive service across the whole product bundle”, Dr Freeth says.


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