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Red Bull Launches 330ml Glass Bottle

Red Bull is by far the world’s leading energy drink with a global share of 70% and in May, the launch of a 330ml resealable bottle in New Zealand through grocery and convenience stores will further establish its global market leading position.

The new 330ml resealable bottle has been especially designed for people needing energy on the go. An important factor in the development of the Red Bull bottle was increasing its portability – now Red Bull can simply be re-capped and carried from place to place. Mobility and resealability are very important considerations for today’s energy drink consumer – especially when driving, running between meetings, diving into lectures or playing sports.

The Red Bull energizing effect results from the unique combination and level of ingredients, including taurine, glucuronolactone and caffeine, plus vitamins and carbohydrates.

Tiredness, overwork, lifestyle, vigorous sport and general physical exertion all have an effect on how healthy you feel. Important substances, which are needed to recover your vitality and maintain energy levels, are used up and have to be replaced. Waste products and impurities, which have a harmful effect, build up in the system and need to be removed quickly. These factors can result in poor performance, tiredness and exhaustion. Numerous independent scientific studies have confirmed that a 250ml serve of Red Bull energy drink can overcome these problems.

So depending on your needs, you can immediately vitalize your body and mind with a 250ml can of Red Bull, or pick up a 330ml bottle if you’re on the go, to provide sustained energy over a longer period of time.

Red Bull pioneered the energy drink category with its launch in Austria by Dietrich Mateschitz, founder and managing director of Red Bull GmbH. In doing so, an entirely new beverage category was created that has today become a multi billion-dollar industry. In New Zealand, Red Bull has grown over 60% in the past year in the convenience channel (AC Nielsen Service Stations-Organised data, MAT 21/4/02). The total energy drink market is estimated to be worth more than NZ$100 million.

The Red Bull 330ml bottle is available through grocery and convenience stores from May 13, 2002.

Red Bull is totally committed to growing the energy drinks category. With the new 330ml bottle, this certainly will be the case for the future.


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