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Images: Love In An Elevator Competition

Love In An Elevator Competition Launches World First For Advertising Industry

The exterior of the V Elevator

Rob Moule (20) and Vijay Patel (19), Auckland University engineering students, snapped during the 'Love in an Elevator' promotion in which pairs had to swap clothes before reaching level 5.

The concept was the brainchild of Paul Kenny from ISite and has been two years in the planning.

"As part of our partnership with V we are constantly looking for innovative and exciting ways to make a connection with V consumers and challenge the boundaries of advertising. We teamed up with Colenso to turn the concept into a reality" says Paul.

As a result of the successful launch, ISite may seek to take this concept global.

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