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Green Acres Tops Lotto in Franchise Stakes

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PRESS RELEASE

Green Acres Tops Lotto in Franchise Stakes

Group becomes # 1 Franchise business in New Zealand

AUCKLAND – Tuesday 04 June, 2002 – It’s official. Green Acres has now ousted Lotto as the nation’s largest franchise business. As at 1 June 2002, Green Acres had 665 franchisees, while Lotto had 617*.

“Ever since we started in 1991 we’ve been able to steadily grow the number of Green Acres franchisees based on a simple, proven three-part formula,” said Logan Sears, Executive Director of Green Acres Franchise Group. “Maintain a high quality service throughout all operations, look to introduce new services and continuously find ways to add value to our business.”

“Once we achieved a certain size, the rate of growth increased. That’s because we have a well-known and trusted brand, and we’re able to offer a more comprehensive and better tested franchise system, one that’s developed specifically for the New Zealand market. We’re also able to negotiate better purchasing agreements on behalf of franchisees and we have greater advertising spend.

The last 12 months has seen the establishment of Green Acres Trade Services, which provides plumbing, electrical and painting services. Last month Green Acres also launched, as part of the part of the Franchise Group (not Trade Services), Green Acres Waste Removal Services.

Corporate restructuring throughout New Zealand has been a major factor in Green Acres growth, says Sears. “People who’ve been made redundant generally recognise that job security is a myth and that they’d be better off rather working for themselves. Green Acres provides them with a robust system and guaranteed income streams. They get rewarded for hard work and are able to minimise the commercial risks they face.”
The growth of franchising is creating a new class of independent New Zealanders, and we’re proud to be leading the way with a franchise system that’s developed in here to provide services in New Zealand homes. Also anyone considering a career change or looking into buying a business should consider the benefits Green Acres only can offer them.”


ENDS


* Source: Lotteries Commission.

** Other names and brands may be claimed as the property of others.


About Green Acres:
Green Acres Franchise Group Limited is New Zealand’s leading home service business with over 600 franchises, and 70,000 regular clients. Green Acres Group is the largest franchise operation in New Zealand and performs over one million services each year. It has twelve franchise services nationwide including lawn mowing, home cleaning, ironing, carpet cleaning, mobile car valet, pool valet, pet care, electrical, painting, and plumbing.

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