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Saatchi Wins Top Creative Award In Axis Awards

Strictly Embargoed until 8.30pm Thursday 13 June 2002

14 June 2002


Saatchi Wins Top Creative Award

A powerful campaign for last year's Women's Refuge appeal won the top trophy at the AXIS Awards, New Zealand's awards for the most creative advertising and marketing communications.

A series of Women's Refuge ads on bus shelters was named Best in Show. The ads showed images of injured women, with the bus shelter glass smashed as if the attacks had just happened.

The ads, from Saatchi & Saatchi in Wellington, also won the Grande AXIS Print as the best print advertising of the year.

An email campaign from Colenso BBDO in Auckland won the Grande AXIS Electronic for the best advertising in an electronic medium. The campaign was for a Nintendo computer game.

The People's Choice award, chosen on the basis of consumer research, went to the Goldstein campaign for the ASB Bank from Auckland agency Whybin TBWA.

Veteran filmmaker Ian Gibbons of film company The Girl in Auckland won the AXIS Award for Industry Excellence, in recognition of more than 30 years' achievement within the film and advertising industries.

A creative at Auckland ad agency DDB, Gavin Siakimotu, won the AXIS Award for Emerging Talent.

The awards covered the period from March 2001 to February 2002 and were the biggest ever, attracting more than 1000 entries, according to Lynne Clifton, the executive director of the Communication Agencies Association.

The 22nd AXIS Awards event was held at the ASB Centre in Kohimarama on Thursday night (June 13).

Full results are available at

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