Trader International Group Acquires Bay Trader
17 June 2002
Trader International Group Acquires Bay Trader & Thursday Trader
Trader International Group has announced the acquisition of two market leading regional classified papers - Bay Trader, covering the Western Bay of Plenty and Thursday Trader, covering the Hawkes Bay region.
These acquisitions strengthen the existing Trader International Group classified portfolio. Following quickly on the footsteps of the launch of LOOT in Auckland, these acquisitions are the next step of Trader International Group's national classified strategy.
Trader International Group now operates seven classified publications throughout the country, all of which are accessible online at the Exchange Point classified website (www.exchangepoint.co.nz).
Lee Williams, group general manager Trader International Group, says these latest acquisitions strengthen the dominance of Trader International Group in the classified market.
"Trader is now the market leader in classified advertisements, taking over 70,000 classified advertisements per week and selling over 60,000 copies of our publications per week."
"This is an exciting development for Trader and our fast growing classified business. The team is looking forward to future developments and growth," says Mr Williams.
Both publications will continue to be published under existing titles. Bay Trader will now be run from the Hamilton office and Thursday Trader will continue operations from its office in Napier.