Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

DB Breweries Launches Innovative Beer Offering

28 JUNE 2002


DB Breweries Limited, brewer of some of the country’s most successful beer brands, has launched New Zealand’s first range of fruit flavoured beers.

Hopper, a five per cent alcohol beer, has three distinct flavour offerings – Peach, Citrus and Berry. Each features a significantly less bitter taste profile than standard beers.

DB Breweries Limited’s managing director, Brian Blake, believes this will ensure Hopper’s success among a wider consumer base.

“During the developmental phase we researched local palates and investigated international trends. Our findings indicated that some consumers – including women - are demanding a less bitter taste profile in their choice of beverage and that slightly sweeter styles are more likely to appeal to non-traditional beer drinkers. We believe Hopper meets that need and we are confident of its success.”

Mr Blake says DB Breweries is focused on delivering innovative, quality products in an increasingly competitive beer market.

“DB Breweries has a long history of producing quality, award-winning beer. We are continuing to invest in new technology to ensure we remain cutting edge and our $60 million redevelopment of Waitemata Brewery, which is scheduled for completion in September, is testament to this.”

Hopper was developed and brewed at Waitemata Brewery and its launch was undertaken in just nine months. The highly successful Monteith’s Summer Ale was also a key indicator to DB Breweries as to the changing palate of the New Zealand consumer and the opportunities this highlighted.

Hopper retails for $7.99 a four-pack and is available through supermarkets, liquor stores and leading restaurants and bars.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>