Regional Ad Breaks For TV One & TV2 On Sky Digital
Media Release From TVNZ & Sky Television
Regional Advertising Breaks For TV One & TV2 On Sky Digital Platform
Television New Zealand and SKY Television have signed an agreement that will enable TVNZ to offer its advertisers regional advertising on TV ONE and TV2 on SKY Television's Digital Platform.
TVNZ Chief Executive Officer, Ian Fraser said that the collaborative approach between SKY and TVNZ was an example of the two broadcasters working together to provide a better service to viewers and advertisers.
"With viewers watching TV ONE and TV2 on SKY Digital, it is important that we can continue to offer our advertisers the regional emphasis they require."
The agreement with SKY Television will see the creation of three TVNZ digital viewer regions. The North Island will have two regions - north and south of Lake Taupo, with the third region covering all of the South Island.
The regional advertising north of Taupo will be that of the current Auckland analogue service, the lower North Island will be the current Wellington analogue region and the South Island advertising on the digital service will be that of the Christchurch analogue region.
In addition to the new advertising regions, TVNZ Teletext is also confirmed to launch on the SKY Digital Service. SKY Director of Communications, Tony O'Brien said, "We are pleased to be able to provide this additional service for our viewers and look forward to working with TVNZ in the future."
Teletext, as with TV ONE and TV2, will be supplied to SKY viewers free of charge.
Both services are planned to be fully operational in September 2002.