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Vodafone Continues Strong Growth In Market

30 July 2002
News release


Vodafone Continues Strong Growth In Competitive Market

Vodafone New Zealand’s aggressive push into the business market was reflected in its continued growth in customers and revenues in the first quarter of the 2002/03 financial year, Managing Director Tim Miles said today.

Vodafone New Zealand added 33,000 net customers in the June quarter, taking its total customer base to 1.128 million customers.

“This is great news, given the very competitive mobile market in New Zealand,” Mr Miles said.

“Our average revenue per user (ARPU) for the year to June was also a good result at $642, up from $636 in the year to March.”

Mr Miles said Vodafone had achieved good revenues, despite introducing radical initiatives such:
- No term contracts for consumer customers
- Charging per second, after the initial ‘flagfall’ charge of one minute
- Maximum 20 cent charge for customers to retrieve voice messages

Vodafone New Zealand would continue its aggressive push into the business market, with initiatives like its current SME (Small to Medium sized Enterprise) acquisition campaign.

“We’re targetting business customers that will benefit from wireless office solutions and we expect mobile data revenue to double in the next two to three years.”

Mr Miles said Vodafone had already added value to big business customers including Mainland, Chubb and Urgent Couriers, by mobilising their business.

“We’ll continue to focus on our customers and do everything possible to exploit technology for their benefit.”

Mr Miles said Vodafone would continue to lead the communications market with innovative services like Vodafone’s PXT messaging service and the wireless broadband trial with Walker Wireless.

ENDS


30 July 2002

VODAFONE ANNOUNCES POSITIVE START TO THE YEAR

Vodafone Group Plc (“Vodafone”) today announces key performance indicators for the first quarter ended 30 June 2002. The main highlights are:

- Increase in customer base to 103.9 million, including over 1.4 million organic net additions in the quarter

- ARPU showed the expected uplift especially in the key markets of the UK and Germany

- Data revenue rose to 14% of service revenues for the Group’s controlled operations in June and to over 12% for the year

Sir Christopher Gent, Chief Executive of Vodafone, commented: “These KPI’s show a positive start to the year and are in line with the expectations that were indicated at our full year results, with an expected initial uplift in ARPU, primarily from an improvement in activity levels. Data continues to improve, both as a percentage and absolutely, even before the launch of new services later this year.”

Customer Growth

Overall, over 2.7 million registered proportionate customers were added in the quarter, including 1.3 million from stake changes, bringing the total registered proportionate base to 103.9 million.

Net customer growth in the quarter was partially offset by the necessary and expected disconnection in some major European markets of non-revenue earning handsets.

The overall customer mix continues to improve, particularly in Germany and the UK, with contract rising to 44% and to 39% of the base respectively.

Activity levels for the Group’s controlled operations improved from 92% last quarter to 93% this quarter, largely due to the expected increase in prepaid churn in Germany and the UK.


Registered Blended ARPU

Registered blended ARPU in several markets, including the UK and Germany, showed an anticipated uplift, principally from improving activity levels.

Data as a Percentage of Service Revenues

Data as a percentage of service revenues continues to increase, exceeding 12% in the year to June and reaching 14% in the month of June for the Group’s controlled operations. Improvements in data, both as a proportion and absolutely, were recorded in all major markets.


- ends -

VODAFONE GROUP PLC – MOBILE TELECOMMUNICATIONS BUSINESSES
QUARTERLY PROPORTIONATE NET CUSTOMER ADDITIONS – 31 MARCH 2002 TO 30 JUNE 2002
CUSTOMER BASE

COUNTRY
OPERATOR PERCENTAGE OWNERSHIP AT START OF PERIOD NET ADDITIONS STAKE CHANGES AT END OF PERIOD PERCENTAGE PREPAID4
(%) (thousands) (thousands) (thousands) (thousands) (%)
NORTHERN EUROPE
UK Vodafone 100.0 13,186 (177) - 13,009 61
Ireland Vodafone 100.0 1,704 - - 1,704 71
Netherlands Vodafone 70.0 2,289 (4) - 2,285 63
Sweden Vodafone 71.1 827 * - * *
Others 5,000 * - * *
TOTAL 23,006 (64) - 22,942 56

CENTRAL EUROPE
Germany Vodafone 99.8 21,434 (90) 1 21,345 56
Hungary Vodafone 68.3 330 49 49 428 91
Others 1,567 62 - 1,629 42
TOTAL 23,331 21 50 23,402 53

SOUTHERN EUROPE
Greece Vodafone 51.9 1,539 39 - 1,578 72
Italy Vodafone Omnitel 76.6 13,560 204 1 13,765 91
Malta Vodafone 80.0 122 - - 122 92
Portugal Vodafone 50.9 1,445 24 - 1,469 74
Spain Vodafone 93.8 7,241 90 172 7,503 54
Albania Vodafone 76.4 130 36 - 166 98
Others 438 32 - 470 64
TOTAL 24,475 425 173 25,073 78

AMERICAS
United States Verizon Wireless 44.2 13,081 324 - 13,405 6
Others 689 71 - 760 83
TOTAL 13,770 395 - 14,165 12

ASIA PACIFIC
Japan J-Phone Vodafone 69.7 8,496 301 - 8,797 5
Australia Vodafone 100.0 2,050 20 97 2,167 38
New Zealand Vodafone 100.0 1,095 33 - 1,128 78
Others 1,685 155 978 2,818 57
TOTAL 13,326 509 1,075 14,910 50

MIDDLE EAST AND AFRICA
Egypt Vodafone 60.0 1,031 59 - 1,090 85
Others 2,197 85 - 2,282 84
TOTAL 3,228 144 - 3,372 84

GROUP TOTAL 101,136 1,430 1,298 103,864 51
VODAFONE GROUP PLC – MOBILE TELECOMMUNICATIONS BUSINESSES
CONTROLLED ACTIVE CUSTOMER INFORMATION AS AT 30 JUNE 2002
CONTROLLED ACTIVE1 CONTROLLED
COUNTRY OPERATOR PREPAID (%) CONTRACT (%) TOTAL (%) INACTIVE (%)
NORTHERN EUROPE
UK Vodafone 87 98 91 9
Ireland Vodafone 100 98 99 1
Netherlands Vodafone 89 99 92 8
Sweden Vodafone† * * * *
TOTAL 89 97 92 8

CENTRAL EUROPE
Germany Vodafone 91 94 92 8
Hungary Vodafone† 94 95 94 6
TOTAL 91 94 92 8

SOUTHERN EUROPE
Greece Vodafone 73 92 78 22
Italy Vodafone Omnitel 93 92 93 7
Malta Vodafone 94 98 94 6
Portugal Vodafone * * * *
Spain Vodafone 89 95 92 8
Albania Vodafone2 N/A N/A N/A N/A
TOTAL 90 94 91 9

ASIA PACIFIC
Japan J-Phone Vodafone2 N/A N/A 99 1
Australia Vodafone 88 95 92 8
New Zealand Vodafone 95 100 96 4
TOTAL 92 95 98 2

MIDDLE EAST AND AFRICA
Egypt Vodafone† 94 96 94 6
TOTAL 94 96 94 6

CONTROLLED GROUP TOTAL 90 95 93 7

VODAFONE GROUP PLC – MOBILE TELECOMMUNICATIONS BUSINESSES
MONTHLY REGISTERED BLENDED ARPU FOR THE 15 MONTHS TO 30 JUNE 2002
Country Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Germany EUR 24 25 25 26 26 25 26 24 24 25 23 25 25 27 26
Italy EUR 28 29 30 31 30 28 29 27 28 29 26 30 28 29 29
Japan JPY 8,100 7,600 7,700 7,500 8,100 7,800 7,400 7,800 7,600 7,500 7,200 7,600 7,300 7,400 7,200
United Kingdom GBP 22 24 23 23 24 23 24 23 22 23 22 24 23 25 23

ARPU INFORMATION FOR THE 12 MONTH PERIOD TO 30 JUNE 2002
ARPU1
COUNTRY OPERATOR LOCAL CURRENCY REGISTERED PREPAID REGISTERED CONTRACT REGISTERED TOTAL
NORTHERN EUROPE
UK Vodafone GBP 119 544 278
Ireland Vodafone EUR 308 1,067 523
Netherlands Vodafone EUR * * *
Sweden Vodafone SEK * * *

CENTRAL EUROPE
Germany Vodafone EUR 115 550 302
Hungary Vodafone HUF 40,380 189,327 54,193

SOUTHERN EUROPE
Greece Vodafone EUR * * *
Italy Vodafone Omnitel EUR 296 780 345
Malta Vodafone MTL 93 906 163
Portugal Vodafone EUR * * *
Spain Vodafone EUR 146 641 372

ASIA PACIFIC
Japan J-Phone Vodafone JPY N/A N/A 90,302
Australia Vodafone AUD 332 873 680
New Zealand Vodafone NZD 294 1,826 642

MIDDLE EAST AND AFRICA
Egypt Vodafone EGP 750 3,057 1,029
VODAFONE GROUP PLC – MOBILE TELECOMMUNICATIONS BUSINESSES
NON-VOICE SERVICES AS A PERCENTAGE OF SERVICE REVENUES
PROPORTIONATE BASIS
12 MONTHS TO 30 JUNE 2002 JUNE 2002 (MONTH ONLY)
COUNTRY OPERATOR
MESSAGING DATA INTERNET DATA TOTAL
DATA MESSAGING DATA INTERNET DATA TOTAL
DATA
NORTHERN EUROPE
UK Vodafone 11.5% 1.1% 12.6% 13.2% 1.1% 14.3%
Others 7.3% 0.3% 7.6% 8.7% 0.5% 9.2%
TOTAL 9.7% 0.7% 10.4% 11.2% 0.8% 12.0%

CENTRAL EUROPE
Germany Vodafone 14.2% 0.6% 14.8% 14.8% 0.8% 15.6%
Others 7.0% 0.4% 7.4% 7.2% 0.5% 7.7%
TOTAL 13.3% 0.6% 13.9% 13.9% 0.7% 14.6%

SOUTHERN EUROPE
Italy Vodafone Omnitel 9.2% 0.2% 9.4% 10.1% 0.3% 10.4%
Others 7.8% 0.2% 8.0% 8.4% 0.2% 8.6%
TOTAL 8.6% 0.1% 8.7% 9.3% 0.2% 9.5%

AMERICAS
United States Verizon Wireless 0.1% 0.5% 0.6% 0.3% 0.6% 0.9%
Others - - - - - -
TOTAL 0.1% 0.5% 0.6% 0.3% 0.6% 0.9%

ASIA PACIFIC
Japan J-Phone Vodafone 6.1% 10.5% 16.6% 7.5% 12.4% 19.9%
Others 6.8% 0.3% 7.1% 7.9% 0.3% 8.2%
TOTAL 6.2% 8.6% 14.8% 7.6% 10.2% 17.8%

MIDDLE EAST AND AFRICA 3.5% - 3.5% 3.3% - 3.3%

PROPORTIONATE GROUP TOTAL 7.5% 2.0% 9.5% 8.4% 2.5% 10.9%

STATUTORY BASIS

CONTROLLED GROUP TOTAL 9.8% 2.3% 12.1% 10.5% 3.5% 14.0%

ENDS

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