Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Export Success Of Local Television Series Formula

12 August 2002
Industry New Zealand Applauds Export Success Of Local Television Series Formula

Auckland company Livingstone Productions’ success in selling a popular local television format overseas shows that New Zealand-made television shows can foot it in international markets, Industry New Zealand General Manager Northern Region, Lance Wickman, says.

Livingstone Productions, producers of Queer Nation, the long-running TV2 series based on the lives, activities and issues of New Zealand's gay, lesbian and associated communities, has landed a contract to produce a similar series for a North American cable network, the world’s only gay and lesbian channel airing 24-hours-a-day seven days a week.

Canadian gay and lesbian cable television channel Pridevision has purchased the 13-part series, The G-Factor, hosted by Auckland actor Stephen Laing, which is halfway through production. The series is being made for a male, gay North American audience and uses stories from the Queer Nation archives.

Mr Wickman says Livingstone Productions’ success shows there is a huge export potential for New Zealand's screen production industry in niche television markets.

“The advent of cable television channels worldwide targeted at niche audiences, such as the gay community, fishing enthusiasts, hockey fans, bookworms and businesspeople,” he says. “The growth in niche channels has led to an increasing demand for quality niche programmes.”

“The G-Factor contract has given Livingstone Productions an opportunity to expand its business offshore and will help the company achieve its long-term vision to become a significant international provider of niche market television programmes.”

In order to compete on the international stage New Zealand’s screen production industry needs to have a unique product that fits into a niche market and Livingstone Productions has met both requirements, he says.

Before branching out overseas, Livingstone Productions already enjoyed local success. “We have a six-year history of creating gay TV,” says John Givins producer of The G-Factor and Queer Nation.series.

“We know what works and we know what doesn't. We know what our audience wants.” In translating this local success on to the global stage, however, Livingstone needed to draw on outside expertise.

This is where Industry New Zealand came to the party; assisting Livingstone Productions with reorienting its focus from local production to making programmes for the international market. The G-Factor pilot series is the first concrete result of this collaboration between Livingstone Production and Industry New Zealand.

“We are thrilled that this unique channel in Canada will be showing our New Zealand gay world to a new audience”, says Mr Givins. ”The channel was impressed by the high production values and great storytelling displayed by our New Zealand team.”

Industry New Zealand has supported the company through a $50,000 matched funds Business Growth Fund grant that helped Livingstone Productions prepare a strategic plan to make its products marketable internationally and a promotional film to show to potential international buyers.

Mr Wickman says Industry NZ also provided strategic business advice analysing Livingstone Productions’ future direction and pinpointing ways to extend the commercial success of a New Zealand concept and television series into an overseas formula.

Mr Givins maintains that such collaborations are more than about just logistically competing in a new market, "It’s about relationships with people, your success is our success,” he says.

“They are a business like any other, they are trying to develop markets and capability so we helped the company do this.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news