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Expozay's Sophie Monk Stolen All Over Australia

22 August 2002

Expozay Swim's Sophie "Hot" In Both Senses Of The Word

Expozay Swim advertising images of stunning Australian singer Sophie Monk are proving so hot that half the outdoor posters used in the first Australian advertising campaign have been stolen.

The metrolite and superlite posters, used in the lighted panels in bus stops and bus shelters, have been stolen from Sydney, Melbourne and Brisbane sites. The posters feature Sophie Monk wearing one of Expozay Swim's exclusive print bikinis for Summer 2002/2003. Expozay is now urging people who want copies of the posters to contact the company direct on 0800 236 366.

Expozay Swim advertising, featuring Sophie Monk, has also run in Cosmpolitan in Australia and New Zealand and is scheduled to feature on New Zealand bus backs later this year. Sophie Monk was launched as the face of Expozay Swim last month at exclusive fashion events in Sydney and Auckland. Chosen to embody the sexy, confident and fashion-focused feel of the new-look Expozay Swim, Sophie also features on the funky website,

The new Expozay Swim summer collections represent a total revamp of the Expozay brand. This follows last year's purchase of Expozay by leading lingerie designer and marketer Bendon Group - which owns high-profile lingerie brands such as Elle Mapcherson Intimates, Bendon and hey sister! The incorporation of the latest lingerie fitting technology means Expozay Swim provides fashion styling with excellent performance, comfort and fit.

The hero Expozay Swim print for this hot summer season - as worn by Sophie - is Summer Love, an exotic floral that moves away from traditional hibiscus-styled prints. A key feature of the new swimwear is the ability to mix and match individual pieces. An exquisite colour palette includes exclusive shades developed to suit the majority of skintones. Colours range from a deep, rich coffee to a vibrant, sensual red, aqua, lime, mangos and pinks. Prints match perfectly with plains, and vice versa.

The new summer collections also feature a range of new and exclusive swimwear profiles - including a new seamless booster bra, a D/DD crossover multi-fitting bra, a tanga pant and a hipster pant. Additional pieces include a moulded shelf bra top that fits from B to D cup sizes and the introduction of funky board shorts.


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