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Sky TV And The Warehouse Join Forces

September 6, 2002

Sky TV And The Warehouse Join Forces

The country’s leading retailer and biggest pay TV provider have announced they are joining forces to sell SKY UHF subscriptions in The Warehouse stores.

Subscriptions to SKY’s UHF service that includes SKY Sport, SKY Movies, SKY 1, Discovery Channel and CNN will be on sale at 67 of The Warehouse’s 78 stores from the beginning of October 2002. The stores selling SKY are all located within UHF service zones.

The Warehouse shoppers around the country can purchase the first month’s SKY subscription and a discounted installation fee from The Warehouse and then ring SKY direct to arrange for the UHF aerial and decoder to be installed. The ongoing customer relationship is with SKY.

SKY Television’s CEO, John Fellet said, “Traditionally SKY has used direct channels for all its sales. We have avoided a traditional retail sales model because of the complicated nature of our packages and services.

“Under this arrangement we get the upsides of a retail presence while still retaining a direct relationship with the customer from the outset,” he said.

“With its history of delivering a bargain, The Warehouse is ideally suited for selling the UHF product because it’s the most cost effective way to get hooked up to SKY TV,” said Mr Fellet.

“The long term future for SKY is in its digital services, but UHF still has huge value because of its fixed cost to the company. Also for those looking for a bargain at The Warehouse, viewers can get SKY installed for just $20. Then pay as little as $29.96 for the monthly subscription fee”.

Bruce Gordon, General Manager Non Retail for The Warehouse said, “The Warehouse is pleased to have devised a simple sales method for value-added services like SKY and there is an opportunity to continue to extend our bargain offers in this way.”


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