Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Sponsorship market tight

MEDIA RELEASE

16 September 2002

Sponsorship market tight

The sponsorship market nationally is very tight at the moment, with the America’s Cup soaking up a huge proportion of seasonal sponsorship funds, according to a leading sponsorship management firm.

Charles Morley-Hall of sponsorship firm Raisin manages sponsorships on behalf of organisations and events and provides a single point of reference for agencies and marketing managers seeking sponsorship opportunities.

In Raisin’s September survey of the sponsorship market, Charles Morley-Hall says funds available for sponsorship are at a cyclical low.

“The America’s Cup has tied up an enormous proportion of discretionary marketing funds, not just through sponsorship of the yachts, but through Cup-related activities like booking a day on the water with clients. All of these promotional activities tend to come out of the same budget.

“On the upside, this means that Auckland can expect a significant economic boost as those funds are released into the economy over coming months. It also indicates there is widespread appreciation from marketing managers about the value of marketing opportunities through association with events.

“The tight sponsorship market means that other events have to be especially careful to highlight opportunities that provide high quality exposure for sponsors.

“With so many companies flocking to America’s Cup-related events, a more profitable field is left open for marketers looking for opportunities outside Auckland and for those who want to stand out from the crowd.

“The value of a high quality sponsorship arrangement has been highlighted dramatically for Burger King in recent weeks through its sponsorship of the Tall Blacks.

“With so much of the market tying funds up in the America’s Cup, the next Tall Blacks opportunity is certain to be out there, desperately seeking support,” Mr Morley-Hall said.


ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Real Estate: Foreign Buyers Ban Passes Third Reading

The Bill to put in place the Government’s policy of banning overseas buyers of existing homes has passed its third and final reading in the House. More>>

ALSO:

Nine Merger: Fairfax Slashes Value Of NZ Business

Fairfax Media Group more than halved the value of its Kiwi assets, attaching just A$40 million to mastheads that were once the core of a billion dollar investment. More>>

Collecting Scalpers: Commerce Commission To Sue Viagogo

The Commission will claim that Viagogo made false or misleading representations: • that it was an “official” seller, when it was not • that tickets were limited or about to sell out • that consumers were “guaranteed” to receive valid tickets for their event • about the price of tickets... More>>

ALSO:

Price Of Cheese: Fonterra CEO Goes Early After Milk Price Trimmed

Aug. 15 (BusinessDesk) - Fonterra Cooperative Group chief executive Theo Spierings is leaving the role early after the world's biggest dairy exporter lowered its farmgate payout and trimmed its dividend to retain cash. More>>

ALSO: