Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Elle Intimates Strips Off With Billboard Campaign

Media release
4 October 2002

Elle Macpherson Intimates “Strips Off” With Billboard Campaign

Rush-hour traffic was treated to a striptease in Auckland today as the second of two new Elle Mapcherson Intimates billboards were unveiled by a pair of Kiwifire dancers.

Two billboards went up in Auckland earlier this week, with a cryptic message alerting passersby to watch out for a “Striptease here”. Kiwifire performers Clint Elvy and Clint Scott – dressed in Macpherson Men white boxers – then went up in a cherrypicker to “strip off” the cover message from the billboards. The first striptease was in Newmarket during evening rush-hour yesterday, and the second during the morning rush-hour in Fanshawe St today.

The billboards feature a larger-than-life Elle Macpherson, photographed in her premier lingerie collection for Summer 2002/03. The billboards are the first Elle Macpherson Intimates billboards to be unveiled in New Zealand for four years.

The ultra-sexy lingerie collection featured on the billboards is called White. It features new technology fabric that is not only exceptionally fine but is also paper-light. The collection includes a balconet contour bra, a culotte and a camisole. It also introduces a brand new thong shape, with a wide side band for extra comfort. Each garment features pintucking, crochet lace trims and satin ribbons.

Kay Cohen, general manager of Elle Macpherson Intimates, says the White collection showcases innovation fabric technology and sexy styling. “Exquisitely detailed and finished, the White collection is a gorgeous expression of sensuality,” Kay Cohen says.

Aside from the Auckland billboards, the White collection is also being showcased in print magazine advertising and an outdoor poster campaign in Sydney and Melbourne.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>