Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fonterra Develops Award Winning Niche Product

Fonterra Develops Award Winning Niche Product

A joint effort by Fonterra’s two business units, NZMP and NEW ZEALAND MILK, helped the company win two awards at the Massey University Food Awards 2002.

Fonterra won the Trade New Zealand Export and New Zealand Institute of Food, Science and Technology Specialty Products awards for the same product, FERNLEAF 1+.

FERNLEAF 1+, for children aged one to three, was manufactured by NZMP and was developed and marketed by NEW ZEALAND MILK. It is one of NEW ZEALAND MILK’s GUMP (Growing Up Milk Powder) products that are designed to cater to the nutritional needs of a consumer throughout their life span.

In announcing the awards, in Auckland on October 7, the judges said the New Zealand dairy industry continued to lead exporters in new product development.

They said FERNLEAF 1+ had a well-targeted market niche and was another added-value functional food product.

“The product incorporates leading edge technology, including an excellent food safety system. A formal team approach, from market concept to development, is an outstanding feature of the New Zealand dairy export industry,” the judges said.

NEW ZEALAND MILK Product Development Manager Eileen Boyte says it is only 18 months since FERNLEAF 1+ was launched and it is already in more than 13 international markets.

“We are very pleased with the rapid market expansion the product has had. It means that the payback for product development is much quicker.”

She says 4500 tonnes of FERNLEAF 1+ were sold in the 2001/02 year, netting Fonterra more than US$19 million. FERNLEAF 1+ is designed to give one to three-year-olds the specific vitamins and minerals they need and dissolves readily in water.

Since the launch of FERNLEAF 1+ some of the markets have also launched FERNLEAF 3+ and FERNLEAF 6+. These products join the range of other targeted nutritional products including ANLENE Regular, designed for 19 to 50 year olds, ANLENE Gold, for the 51 plus age group, and ANMUM for pregnant women.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news