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Sybrel appoints e-business expert

Sybrel appoints e-business expert Matthew Townsend to new role of Business Development Manager

AUCKLAND – Sybrel, one of New Zealand’s leading IT consultancies specialising in Microsoft-based solutions and services, today announced the appointment of e-business specialist Matthew Townsend to the position of Business Development Manager. Mr Townsend will be responsible for key accounts, new business generation and marketing initiatives.

“Matthew Townsend has an outstanding record of new business development in diverse markets, including Hong Kong, the United Kingdom and New Zealand,” says Peter Radich, Managing Director of Sybrel. “His understanding of Microsoft offerings makes him invaluable to Sybrel.”

Mr Townsend has a strong background in IT, telecommunications and e-commerce having worked at Telecom New Zealand, Comworth Communications and, more recently, CyberElves. In addition to developing an innovative customer relationship management (CRM) solution, he helped implement Cyberelves’ global business strategy including the establishment of its Hong Kong operation.

“The Sybrel offering is a powerful one, combining CyberElves’ e-commerce development strengths with the solid backing of Certified Microsoft Business Partner status,” says Matthew Townsend. “I look forward to leading Sybrel’s new business generation, as the company continues to expand its client base among large organisations in New Zealand.”

About Sybrel
Sybrel is a Certified Microsoft Business Partner, which employs ten personnel in offices in Auckland and Wellington. The company was established in 2002 following major realignments within the SGB group of companies, including the repositioning into Sybrel of the group’s core Microsoft-based capabilities, formerly part of Certus Consulting. Furthermore, Sybrel acquired the assets, intellectual property, clients, personnel and rights associated with CyberElves in New Zealand and Asia Pacific. Sybrel is the New Zealand reseller of Onyx Customer Relationship Management (CRM) and Plumtree Portal solutions, which are both based on Microsoft operating systems.

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