Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Manawatu Commercial Radio Audience Survey 2002

FOR IMMEDIATE RELEASE

24th October 2002

Manawatu Commercial Radio Audience Measurement Survey 2002

The Manawatu 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 94,900 people aged over 10 years in the Manawatu survey area used for the Radio Audience Measurement Survey. Of these 94,900 people, 89.0% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,089 people aged 10 years and over has found that 92.2XS continues to have the most listeners each week, with 32,200 different people tuning in each week. 93.0 The Edge retains second place with 20,000 different listeners each week, followed by Newstalk ZB who move up to third place with 15,700 listeners. Classic Hits moves to fourth place with 15,100 listeners and Magic 828AM/98.6FM secures fifth place with 14,900 different listeners each week.

The commercial radio station with the highest market share in the Manawatu continues to be 92.2XS with a 19.5% share of the market. Newstalk ZB moves up to second place with a 12.0% share of commercial radio listening in Manawatu, followed by 93.0 The Edge with a 9.9% share. The Rock moves to fourth place with a 9.4% share and Magic 828AM/98.6FM moves up to fifth in the market with an 8.9% share of commercial radio listening in the Manawatu.

Breakfast results show 92.2XS continuing to hold the highest share, with a 23.0% of the commercial radio breakfast market. Newstalk ZB retains its second placing at breakfast with a 15.2% share, followed by Magic 828AM/98.6FM with a 12.4% share. The Rock 95.4FM retains its fourth placing this round with a 8.6% share of the breakfast market. Radio Pacific moves up to fifth place at breakfast with a 8.2% share of the commercial radio breakfast market.

The margin of error on these results is +/- 3.0%

Further details of the survey and results for all subscribing commercial radio stations in the Manawatu market can be found at www.radios.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news