Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Australian co-operative wants Farmlands’ recipe

Media Statement October 24, 2002

Australian co-operative wants Farmlands’ recipe for success

A Victorian retail and herd improvement co-operative servicing a rural population of more than 100,000 is modeling itself on the success of New Zealand rural retailer Farmlands Trading Society.

Warrnambool Co-operative chairman Shirley Harlock said today after seeking a like-type organization, Farmlands was the only co-operative the company had found which had a comparable business offering similar synergies.

Farmlands’ chief executive John Newland, who returned from his second visit to Warnambool this week, said it was great to see a New Zealand farmer-owned company being recognised for its achievements, especially by Australian farmers.

Mrs Harlock said Warrnambool wanted to find a similar business to measure itself against so it could share in a recipe for success.

“We are already introducing initiatives based on what Farmlands’ has achieved in New Zealand, Mrs Harlock said.

“For example, after learning about Farmlands’ charge card, which had $34-million in sales last year, we launched our own card.

“We have talked about how we reward our members and why people belong to co-operatives, we are also considering other initiatives and developing a new branding strategy, again on Farmlands’ advice”.

The Australian co-op, is about three and half hours drive west of Melbourne. It was set up about 40 years ago by a small group of farmers who wanted cheaper access to rural supplies and services for themselves and likeminded farmers in western Victoria.

It has 11,000 members, compared with Farmlands’ 15,000, but only one major rural retail store, with another two smaller stores, an urban retail outlet, and a large herd improvement business. It had a turnover of $34 million last year.

Farmlands has 27 rural retail stores throughout the North Island and last month announced plans to expand into the outskirts of Auckland. It reported record sales of $282 million.

Mrs Harlock said when she heard about Farmlands she couldn’t believe it had so many stores located so close together.

“I also thought it can’t have any competition.

“I had to see it to believe it and had my theories blown away,” she said.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news