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Taranaki Commercial Radio Audience Survey 2002


25th October 2002

Taranaki Commercial Radio Audience Measurement Survey 2002

The Taranaki 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 85,600 people aged over 10 years in the Taranaki survey area used for the Radio Audience Measurement Survey. Of these 85,600 people, 83.2% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,349 people aged 10 years and over has found that 94.0 The Edge continues to have the most listeners each week, with 21,800 different people tuning in each week. Classic Hits 90FM moves to second place with 20,900 different listeners each week, followed by Taranaki's Energy FM moving to third place with 19,300 listeners. Newstalk ZB retains fourth place with 15,200 listeners and The Rock holds onto fifth place with 10,900 different listeners each week.

The commercial radio station with the highest market share in the Taranaki area is now Classic Hits 90FM with a 19.1% share of the market. 94.0 The Edge retains second place with a 15.4% share of commercial radio listening in Taranaki, followed by Newstalk ZB moving to third place with a 14.2% share. Taranaki's Energy FM moves to fourth place with a 12.6% share and The Rock moves up to fifth in the market with an 7.9% share of commercial radio listening in the Taranaki.

Breakfast results show Classic Hits gaining highest share, with a 20.4% share of the commercial radio breakfast market. Newstalk ZB moves to second placing at breakfast with an 18.7% share, followed by 94.0 The Edge moving up to third place with a 14.5% share. Taranaki's Energy FM moves to fourth placing this round with a 14.2% share of the breakfast market. The Rock 95.6FM retains its fifth placing at breakfast with a 6.7% share of the commercial radio breakfast market.

The margin of error on these results is +/- 2.6%

Further details of the survey and results for all subscribing commercial radio stations in the Taranaki market can be found at


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