Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Northland Radio Audience Measurement Survey 2002

Northland Commercial Radio Audience Measurement Survey 2002

The Northland 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 95,400 people aged over 10 years in the Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 83.8% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,116 people aged 10 years and over has found that KCC FM continues to have the most listeners each week, with 39,200 different people tuning in each week. The Edge retains second place with 26,000 different listeners each week, followed by Classic Hits Northland at third place with 20,000 listeners. Radio Pacific moves up to fourth place with 14,000 listeners, and ZM 93.1 moves to fifth place with 11,700 different listeners each week.

The commercial radio station with the highest market share in the Northland area continues to be KCC FM with a 29.3% share of the market. The Edge retains its second placing with a 19.9% share of commercial radio listening in Northland, followed by Classic Hits Northland at third place with a 10.8% share. Radio Pacific moves up to fourth place with an 9.7% share and Radio Sport moves up to fifth in the market with an 5.2% share of commercial radio listening in Northland.

Breakfast results show KCC FM gaining highest share, with a 31.6% share of the commercial radio breakfast market. The Edge move up to second place at breakfast with a 17.7% share, followed by Classic Hits Northland who move to third place with a 12.8% share. Radio Pacific moves up to fourth place this round with a 9.4% share of the breakfast market, followed by ZM 93.1 moving to fifth placing at breakfast with a 5.4% share of the commercial radio breakfast market.

The margin of error on these results is ± 2.9%

Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be found at http://

© Scoop Media

Business Headlines | Sci-Tech Headlines


Commerce Commission: Vodafone Faces Charges Over Expired Contracts

The Commission alleges that, having agreed with a customer to terminate their service part-way through the next month, Vodafone then sent an invoice that included charges for the entire next monthly billing period. More>>


Goat Milk: New PGP For Infant Formula

A new Primary Growth Partnership programme launched today has its sights on growing a sustainable, high value goat milk infant formula industry in New Zealand. More>>


Tornado Aftermath: More Storms Forecast For New Plymouth

Up to 30 homes were damaged Monday night when a tornado roared through a New Plymouth suburb last night , cutting power lines, tearing off roofs, and toppling trees. More>>


Government Investment Rejig: Sustainable Food & Fibre Futures Launched

Growing New Zealand’s food and fibre sectors sustainably and supporting a thriving economy are the hallmarks of a new investment programme announced today by Agriculture Minister Damien O’Connor. More>>

Dump Levy Options: Waste Work Programme Announced

Associate Environment Minister Eugenie Sage has announced a programme of work to take action on New Zealand’s long-neglected waste problems. More>>


Real Estate: Foreign Buyers Ban Passes Third Reading

The Bill to put in place the Government’s policy of banning overseas buyers of existing homes has passed its third and final reading in the House. More>>