Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Northland Radio Audience Measurement Survey 2002

Northland Commercial Radio Audience Measurement Survey 2002

The Northland 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 95,400 people aged over 10 years in the Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 83.8% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,116 people aged 10 years and over has found that KCC FM continues to have the most listeners each week, with 39,200 different people tuning in each week. The Edge retains second place with 26,000 different listeners each week, followed by Classic Hits Northland at third place with 20,000 listeners. Radio Pacific moves up to fourth place with 14,000 listeners, and ZM 93.1 moves to fifth place with 11,700 different listeners each week.

The commercial radio station with the highest market share in the Northland area continues to be KCC FM with a 29.3% share of the market. The Edge retains its second placing with a 19.9% share of commercial radio listening in Northland, followed by Classic Hits Northland at third place with a 10.8% share. Radio Pacific moves up to fourth place with an 9.7% share and Radio Sport moves up to fifth in the market with an 5.2% share of commercial radio listening in Northland.

Breakfast results show KCC FM gaining highest share, with a 31.6% share of the commercial radio breakfast market. The Edge move up to second place at breakfast with a 17.7% share, followed by Classic Hits Northland who move to third place with a 12.8% share. Radio Pacific moves up to fourth place this round with a 9.4% share of the breakfast market, followed by ZM 93.1 moving to fifth placing at breakfast with a 5.4% share of the commercial radio breakfast market.

The margin of error on these results is ± 2.9%

Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be found at http://

© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>