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Northland Radio Audience Measurement Survey 2002


Northland Commercial Radio Audience Measurement Survey 2002

The Northland 2002 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at noon.

This is the first survey round that has used the latest 2001 Department of Statistics Census Data, which indicates that there are approximately 95,400 people aged over 10 years in the Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 83.8% of them listen to a commercial radio station at some time during the week.

The survey, conducted over 6 weeks and sampling 1,116 people aged 10 years and over has found that KCC FM continues to have the most listeners each week, with 39,200 different people tuning in each week. The Edge retains second place with 26,000 different listeners each week, followed by Classic Hits Northland at third place with 20,000 listeners. Radio Pacific moves up to fourth place with 14,000 listeners, and ZM 93.1 moves to fifth place with 11,700 different listeners each week.

The commercial radio station with the highest market share in the Northland area continues to be KCC FM with a 29.3% share of the market. The Edge retains its second placing with a 19.9% share of commercial radio listening in Northland, followed by Classic Hits Northland at third place with a 10.8% share. Radio Pacific moves up to fourth place with an 9.7% share and Radio Sport moves up to fifth in the market with an 5.2% share of commercial radio listening in Northland.

Breakfast results show KCC FM gaining highest share, with a 31.6% share of the commercial radio breakfast market. The Edge move up to second place at breakfast with a 17.7% share, followed by Classic Hits Northland who move to third place with a 12.8% share. Radio Pacific moves up to fourth place this round with a 9.4% share of the breakfast market, followed by ZM 93.1 moving to fifth placing at breakfast with a 5.4% share of the commercial radio breakfast market.

The margin of error on these results is ± 2.9%

Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be found at http:// http://www.radios.co.nz


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