Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Masterton Poultry Farm fined $10,000


Masterton Poultry Farm fined $10,000 for breaching Fair Trading Act - eggs not free-range

Willem Klaas Stolte, owner/operator of Masterton Poultry Farm, was fined $10,000 in the Masterton District Court yesterday after pleading guilty to breaching the Fair Trading Act in relation to the sale of free-range eggs sold under the Hen House brand.

A Commerce Commission investigation revealed that Stolte was selling barn eggs as free-range over a period of seven months in 2001. During that period over 17,000 dozen more free-range eggs were sold than were actually produced.

Commerce Commission Director of Fair Trading Deborah Battell said that passing off barn eggs as free-range was unfair on both consumers and genuine producers of free-range eggs.

“Stolte was charging a 28.5% premium for free-range eggs – a premium people would have paid in good faith because of views about the quality of the eggs and animal welfare. There is practically no opportunity for consumers to verify whether eggs are produced in free-range conditions, so they were entirely reliant on Masterton Poultry Farm’s claims.

“This behaviour not only puts at risk the reputation of the industry – especially those other producers selling their eggs under the Hen House brand – but is unfair on genuine producers of free-range eggs who have extra costs involved in maintaining free-range flocks,” Ms Battell added.

In sentencing, Judge Ellis endorsed counsel’s submission that the shortfall between the number of free-range eggs produced and actually sold largely represents misleading transactions to the public.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Dry: Beef + Lamb Launches Drought Resources

The resources include a fact sheet outlining strategies to manage and mitigate the effects of drought, coping with stress on the farm and advice on feed requirements and animal welfare during the dry period. More>>

ALSO:

InternetNZ: Net Neutrality Failure In US "Will Hurt All Users"

InternetNZ Chief Executive Jordan Carter has condemned the decision by the United States communications regulator to undo 2015 open Internet rules, warning that all Internet users will end up worse off as a result. More>>

ALSO:

Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>

ALSO:

Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>

ALSO:

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>