New Zealand’s Avocado Oil Flows into Australia
The Good, Green Oil – New Zealand’s Avocado Oil Flows into Australia
Australians are now getting the taste of the good, green oil from New Zealand.
New Zealand’s leading brand of cold pressed extra virgin avocado oil sold in supermarkets, The Grove, has achieved mass distribution in Australia, securing shelf space with Coles nationally and with Woolworth’s in three states. These two chains equal more than 75 percent of the supermarket business in Australia.
The Grove is already an international sales success with listings in the US, Canada, Taiwan, Korea, Japan and the UK.
The Grove was launched in New Zealand two years ago, when Avocado Oil New Zealand Ltd became the first in the world to commercially produce cold pressed extra virgin avocado oil to major markets.
In New Zealand supermarkets, the company outsells its nearest competitor almost two to one and The Grove is the only avocado oil to secure the Australian supermarket business.
Avocado oil is rapidly growing in popularity. With annual growth to July 14 2002 versus a year ago, avocado oil sales increased 176.8 percent within the category “other types of oil”(source: AC Neilsen scan data). And, Jamie Oliver (The Naked Chef) has described avocado oil as the next ‘it’ food ingredient in a recent interview with Elle magazine. Following consumer demand, Avocado Oil New Zealand Ltd now produces The Grove for the Australian market. The Grove is a premium, cold pressed, extra virgin oil extracted from the first pressing of avocado flesh. It is completely natural and unrefined with a distinctive vibrant green colour.
Avocado Oil New Zealand sales and marketing manager Elizabeth Carter says everyone can benefit from The Grove’s unique health and cooking properties.
“The Grove is popular because it’s exceptional to cook with and has a gorgeous nutty flavour, subtle avocado aroma, vibrant green colour and a burn smoke point of 255C, much higher than traditional cooking oils,” she says.
“Another reason for The Grove’s success is because it’s so good for you. It’s endorsed with National Heart Foundation’s tick of approval, is low in ‘bad’ saturated fats, high in ‘good’ monounsaturated fats and completely cholesterol free.”