Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Mill Liquorsave fined $5,000


The Mill Liquorsave fined $5,000 for "No one undersells us" claim

The Mill Liquorsave’s “No one undersells us” claim cost the company $5,000 in the Auckland District Court today when it pleaded guilty to breaching the Fair Trading Act for conduct that was liable to mislead the public.

Following several warnings and a settlement agreement with the Commerce Commission in 2000 and 2001 regarding misleading promotional statements and advertising, the Commission laid charges against the company in March this year.

The Commission’s investigation into The Mill Liquorsave’s claim in nationwide stores that “No one undersells us” included a comparative pricing analysis that demonstrated that the company was no cheaper than competitors on a range of products, and more expensive in several instances.

Commerce Commission Director of Fair Trading Deborah Battell said that the company’s apparent disregard for the Fair Trading Act, especially given its undertakings to implement a compliance programme, was key in the Commission’s decision to prosecute.

In sentencing, Judge Morris said that it concerned the Court that it took three warnings unheeded and a prosecution for the company to take into account the proper action required.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news