Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Company Leading World in Broadcast SMS Marketing


New Zealand Company Leading World in Broadcast SMS Marketing

Finding new ways for broadcasters to connect with their audiences through text messages has proved a success story for a local wireless application developer, The Hyperfactory.

The Hyperfactory is developing new applications for radio in what it believes is the most advanced use of short message service (SMS) broadcast marketing in the world today.

The Hyperfactory's Director Geoffrey Handley says it has partnered with The Radio Network to deliver a range of SMS campaigns for its radio stations.

"We are using our locally developed SMS marketing software tools to create new ways for broadcasters to connect with their audiences," Handley says.

Christian Boston, Operations Manager for ZM at The Radio Network, says they have been seeking new ways to build loyalty and respond to listeners via text.

"Club ZM is a great example of how well the mediums of radio and SMS can dovetail to create greater listener participation and interpersonal ownership perception.

"Unbelievably we already have more than 45,000 members signed up for the Club ZM experience which entitles them to send text messages to DJs, enter competitions, request song information, take part in polls - all in real time.

"We have received more than 400,000 messages since the platform went live.

"One of the most common things people call in for, is to get the name of a song. Now you just text the word "Song" to 9696, and we text you back with the name and artist of the song playing on air" Boston says.

"All responses to 9696 (ZMZM) are personalised and automation allows us interaction with all Club Members. ZM listeners have been texting us in the thousands on a daily basis for ages, so now we can reply, collect information and are really communicating with them.

About The Hyperfactory

Established in late 2000, The Hyperfactory's goal has been to actively explore and lead the field the wireless marketing space in Australasia.

The Hyperfactory, based in Auckland, is a leading wireless application developer with a specific focus on SMS applications and solutions.

By working with best of breed partners The Hyperfactory produce commercially viable ideas and invest in developing unique and groundbreaking services for the global market.

The Hyperfactory is a multi-award winning firm.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Climate Summary: NZ’s Equal-2nd Warmest Year On Record

Annual temperatures were above average (+0.51°C to +1.20°C above the annual average) across the majority of New Zealand... 2018 was the equal 2nd-warmest year on record for New Zealand, based on NIWA’s seven-station series which began in 1909. More>>

ALSO:

GDP: Economic Growth Dampens In The September Quarter

Gross domestic product (GDP) rose 0.3 percent in the September 2018 quarter, down from 1.0 percent in the previous quarter, Stats NZ said today... GDP per capita was flat in the September 2018 quarter, following an increase of 0.5 percent in the June 2018 quarter. More>>

ALSO:

Up $1.20: $17.70 Minimum Wage For 2019

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>

ALSO:

Retail: IKEA To Open In New Zealand

Inter IKEA Systems B.V. is today announcing its intentions to grant the Ingka Group exclusive rights to explore expansion opportunities in New Zealand. More>>