Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Air nZ Unveils Tourism’s Biggest Flying Billboard

Airline To Middle- Earth Unveils Tourism’s Biggest Flying Billboard

Air New Zealand today rolled out its biggest tourism promotion yet – a Boeing 747-400 emblazoned with “The Lord of the Rings” motion picture trilogy imagery that will take the Middle-earth message to the world.

Spearheading the airline’s new promotional identity as “Airline to Middle-earth”, Air New Zealand Chief Operating Officer Andrew Miller described the promotion as “a visionary demonstration of Air New Zealand’s commitment to drive the New Zealand tourism message around the world”

As the largest private sector promoter of tourism in the international arena, Air New Zealand developed a two year joint venture with movie makers New Line Cinema to link movie publicity to New Zealand tourism.

The aircraft image is the most visible expression of that partnership, but is underpinned by extensive marketing work in the UK, the US, Canada, Australia, France, the Netherlands, Belgium, Japan and Singapore – prime sources of tourists to New Zealand.

A second aircraft, a Boeing 767, will be launched with different Lord of the Rings imagery in January and fly predominantly on trans-Tasman and Pacific routes. The massive Boeing 747 flying billboard, unveiled today, will undertake its own epic journey of almost four million kilometres during the 12 months it remains on the aircraft – that’s the equivalent of 96 times around the globe.
It will visit London approximately 45 times during the year, Los Angeles 165 times, Sydney 50 times and Japan 56 times.

Weighing 60 kilograms, the giant decal will be subjected to temperatures ranging from - 60C through to 60C between high-altitude cruising and sitting on hot airport tarmacs in mid-summer sun.

Passengers onboard tonight’s flight to Los Angeles will each be presented with a personally autographed Lord of the Rings Locations Guidebook by Ian Brodie, Air New Zealand’s Lord of the Rings Ambassador. This book, already in its third reprint since last month’s launch, is currently New Zealand’s number one best seller.

Over the next year, passengers flying onboard the Frodo plane will see a thirteen minute video highlighting locations used in the movie followed by a trailer for Lord of the Rings: The Two Towers and also receive a special souvenir postcard.

In a year’s time the giant decal will be replaced by other The Lord of the Rings imagery – this time from the final movie in the trilogy, The Lord of the Rings: The Return of the King.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>