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Survey Provides Interesting Snapshot Of NZ Women

January 13 2003


Are New Zealand women obsessed with Botox and padded bras? Are they saving for their retirement? Would they like to be housewives? How many have been sexually harassed? Is eating organic important?

The results of a survey asking New Zealand women these questions and many more relating to their health and lifestyle have just been released, with some surprising findings.

The aQuana Wellbeing Survey results provide a snap-shot of how New Zealand women feel about a variety of issues including health, lifestyle, career, finances, relationships and safety. More than 1200 women from all over the country completed the survey which was carried out to mark the launch of the new, lightly flavoured bottled water.

aQuana spokesperson, Alison Sykora, says she is delighted with the response to the survey that reflects how New Zealand women are feeling about issues that are consistently in the headlines.

“It is interesting that we see ourselves as a relatively healthy, if slightly overweight and overwrought bunch. 64% of us exercise up to four times a week, 87% of us feel overwhelmed by our work and family commitments at least sometimes, and one third would like to have cosmetic surgery if they could afford to.”

- 56% of women consider themselves to be overweight
- 24% of these by between 5 and 10 kg
- 8% of these by between 11 and 15 kg
- 13% of these by more than 20kg
- 87% would like to have the option for a free mammogram or reduced cost mammogram for women under 50
- 91% would choose to breastfeed their baby if they were able to
- 49% would either follow their partner themselves or hire a private investigator if they thought their partner was cheating
- 33% of women would have cosmetic surgery if they could afford to
- Nearly 18% of those women would like to have liposuction
- 8% would go for a breast enlargement
- 6% a breast reduction
- Less than 1% have tried Botox, 9% definitely want to try it, 19% would like more information before trying it and 62% wouldn’t even consider having it done
- 41% of women regularly dye their hair, while 40% dye their hair occasionally
- More than 61% of women never wear a padded bra, while 6% wear one every day
- 31% of women take vitamin supplements every day, and 30% of total respondents believe vitamin supplements are a necessary part of modern living
- 54% read the labels on food regularly
- 27% are very concerned about genetic engineering/genetic modification of food – 54% a little concerned
- 48% occasionally buy organic food, while 5% buy it all the time
- 57% would always buy organic food if it was the same price as non-organic
- 76% have a regular cervical smear
- 17% do not have a cervical smear while 7% do when they remember
- 29% are always confident that their smear results are accurate – while 51% think they are accurate most of the time
- 37% of women do not do a self-breast examination or ask their doctor to do it
- 43% think the morning after pill should be available over the counter to all women – 26% think it should be available to women over 16 only
- 32% would choose to be housewife if they could
- 5% think women are supportive enough of other women in a work environment all the time, 66% say most of the time
- 63% don’t mind if they have a male or female boss, while 22% would prefer a male boss and 15% a female boss
- A big 56% say they never pull a sickie, but 33% do it once or twice a year
- 50% of women believe they’ve been sexually harassed in a work environment
- Of those women – more than half ignored it or were too scared to do anything about it, while 45% took some form of action
- 13% say if they didn’t have a partner and wanted to have a child they would go to a sperm bank, while 35% weren’t sure
- 67% say its important to live with your partner before marriage
- 68% say marriage is still important in this day and age
- 52% would sign a pre-nuptial agreement if asked by their partner, 40% would ask their partner to sign one
- 41% of women do not feel safe walking alone at night, while 54% say it depends where they are as to whether they feel safe
- 61% of women do not have a will and 5% aren’t sure if they do!
- 43% are not saving for their retirement.

“The survey was not intended to be a definitive statistical analysis of women, rather it aimed to accurately reflect the issues and concerns that contribute to or detract from our sense of well-being and balance,” says Alison Sykora.

An overview of the results is available at


aQuana, a new-to-market lightly flavoured bottled water, comes in three natural flavours that combine purified water with ingredients such as vitamins and herbal infusions. aQuana contains less than one calorie per 100ml and has no artificial flavouring or sweeteners and no added sugar.

aQuana Alive is a vital mix of purified water, vitamin C, vitamins B3 & B6, guarana extract and a hint of natural citrus flavour.

aQuana Strong is purified water blended with the natural protection of antioxidants, ginko biloba extracts and a hint of natural berry flavours.

aQuana Chill is purified water gently infused with a blend of peppermint, chamomile, lemongrass and a hint of natural orange flavour.

Issued for and on behalf of Coca-Cola Oceania by Publicis Drum.


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