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World Class Globally, Not "World Famous In NZ

* World Class Globally, Not "World Famous In New Zealand"

: Enter our one-minute survey of Innov8 readers' online habits and go into the draw to attend the Mixed Gender Luncheon on February 18 "Women and Men Ignite the Spirit of Entrepreneurship", a $60 value.

Dear : Lots of exciting events this month for the Aucklanders and lots of important information for everyone else (see Bits and Bytes). Yes, there's a free lunch: just enter our survey! Best regards to entrepreneurs from every walk of life on every continent! Professor Frederick

* HOT: (1) Manukau City seeks a Manager Economic Development which i.a. co-ordinates AREDS, SmartManukau and Tourism strategies. * (2) Excellent Swedish Marketing Interns available for your firm! Price is right too! Contact us now. * (3) Espy Magazine - The Entrepreneur's Bible (TM) is the only magazine that delves into the minds of world's greatest entrepreneurs. Visit the Espy website to read past issues and subscribe.

ENTREPRENEURSHIP EVENTS @ UNITEC IN FEBRUARY * (1) -- 13 Feb -- "Entrepreneurial Team Building" with Tudor Clee, CEO of Superchai Pty Ltd ($30) * (2) -- 18 Feb AM -- "Enterprising Women Lead Growth Companies" with Linda Jenkinson, CEO of Les Concierges ($200) * (3) -- 18 Feb Noon -- "Mixed-Gender Luncheon" Women and Men Ignite the Spirit of Entrepreneurship ($60) * (4) -- 18 Feb PM --"Radical Entrepreneurship for Men Only" with Hal Josephson ($200) * (5) -- 25 Feb -- "Aim for Success" with John Cunningham and Chad Wilkie of Ignition Partners ($480)

Other reports in this Innov8 * European marketing interns assist Auckland firms * GEM New Zealand is a Google of a story * Entrepreneurship is the key driver of economic growth * Events @ UNITEC in February Events near UNITEC * New books for entrepreneurs * Survey of Innov8 Readers' Online Habits * Bits and bytes for entrepreneurs * To subscribe or update your data record at NZCIE **************************************************************** European marketing interns assist Auckland firms (Top) (ToC) Under special arrangement Sweden "Innovation University", we are offering mentored internships by teams of European honours marketing students to Auckland-based companies seeking international business opportunities and market entry. Would you like to have these highly trained and enthusiastic entrepreneurial marketing specialists in your company between February and April?

We require a commitment fee of $650. The team should spend two days a week at your workplace and otherwise will reside at the WestSmart incubator working for you. Are you interested in advertising and public relations programmes, new venture launches, company images, market entry plans, market research, and the like? They are honours students specialising particularly in technology marketing and European market entry, but they're open to other things!

We only have a limited number of these offers. For more information and to receive a brochure outlining this opportunity, contact: Jenny Colman, 815- 4321 x 8446, or fax: 815-4374 or email: ****************************************************************

GEM New Zealand is a Google of a story (Top) (ToC) Try this Google search: gem zealand entrepreneurship 2002.Bartercard GEM New Zealand gets over 900 hits! At the GEM Consortium meeting in Boston, GEM NZ was recognised for our success in getting the message out. Truthfully, we got a huge amount of publicity. You can see more dozen media articles at our GEM NZ Media Page. The most intriguing page was the Big Idea's: Entrepreneurship Facts to "Blow Your Mind". The best coverage in our opinion was Wellington's Dominion Post.

Entrepreneurship is the key driver of economic growth (Top) (ToC) The European Union has just published something that New Zealand desperately needs. The Green Paper on Entrepreneurship in Europe aims to stimulate debate amongst policy makers, businesses, representative organisations, journalists and experts on how to shape entrepreneurship policy for the future. It focuses on policy options to get answers to two key issues that are extremely relevant to New Zealand as well: Firstly, how to get more people to start a business and; secondly, how to get more enterprises to grow? "We need dynamic entrepreneurs in all sectors of the economy to enable the transformation of initiative and innovation into jobs and economic growth", says Erkki Liikanen, EU Commissioner for Enterprise and the Information Society.

NZCIE has proposed a National Commission on Entrepreneurship (NCOE), which would take up the work that the Science and Innovation Advisory Council (SIAC) left off on Innovation. CIE Advisory Board member John Blackham is collected expressions of interest in NCOE. Events @ UNITEC in February (Top) (ToC) **************************************************************** (1) -- 13 Feb -- "Entrepreneurial Team Building" with Tudor Clee, CEO of Superchai Pty Ltd ($30)

Sponsored by: NZCIE, Microsoft, NZ Computer Society, and UNITEC's School of Computing and IT

Don't try to do it all! Use the skills of others to complement your own. Learn how to build an entrepreneurial team. In the new New Economy, expectations are rising. Small company products that are not widely deployed lack economies of scale. Businesses need custom solutions, but it's a hard sell when they question ROI. Successful IT companies first identify their strengths and then use others' technology or expertise to maximse sales. The technology or expertise must meet certain criteria to ensure clients are getting the best solution.

Tudor Clee is the CEO of Superchai Pty Ltd, an innovative software company which has developed leading Database to Web technology. The software has been used as a sales tool by Content Management leader Vignette, and he is currently negotiating partnerships with leading IT companies globally. Tudor has been an invited speaker to APEC in Monterrey, Mexico, 2001, the Honolulu meeting of the Business and Industry Advisory Committee to the OECD in January 2003, as well as after dinner engagements for several organisations in New Zealand. He is currently the New Zealand delegate on the Pacific Basin Economic Council E-Business working committee and in 2001 was honored by the President of Singapore for his contribution to the Harvard Project for Asian and International Relations conference. He is also the Managing Director of 'tudorclee', a clothing label focusing on Men's and Women's Business attire.

* When: Thursday February 13, 2003 6:00pm for 6:30pm - 7:50pm Where: Microsoft, 3rd Floor, Microsoft House, Fanshaw Street, Auckland.

* Cost: $20.00 for Members of the NZ Computer Society, $30.00 for Non Members and $15.00 for students. Please ensure you are registered before you enrol for this event.

* Enrol for this meeting through the New Zealand Computer Society site (Back to Top)

**************************************************************** (2) -- 18 Feb AM -- "Enterprising Women Lead Growth Companies" with Linda Jenkinson, CEO of Les ($200)

How to go from idea to IPO. For women only, this half-day course will explore how to take your start-up from mind to market. The course will focus on real world experience and examples on how to take what is in the text book and build a business. You will learn how one woman entrepreneur took a $200,000 company from Wellington to being a $35 million ASP in Silicon Valley. It will cover successful strategies to acquire and invest in US companies in the roll up strategy. The course covers media strategies, how to acquire angel funding from friends and family through a "refrigerator strategy". You'll learn about survival and adapting to change as the rules change. Complete information brochure is available at

Linda Jenkinson is the CEO and co-founder of LesConcierges, the largest web-enabled, personal assistance company in the world. Founded in 1987, LesConcierges leverages its world class technology, concierge experts and powerful vendor network to provide a comprehensive range of business and personal services to Fortune 100 corporations and services more than 1 million members. Linda has appeared on CNN, CNBC and Bloomberg and has written articles for several publications. Linda earned a Bachelor of Business Studies at Massey University in New Zealand and a MBA from The Wharton School. Linda and her husband Nicholas reside in Sausalito, CA with their son, Tristram.

* When: Tuesday, 18 February, 8:30am to 11.30am

* Where: UNITEC Campus. Course venue will be delivered upon receipt of your registration.

* Cost: Lunch fee: $60 inclusive GST, Course fee: $200 inclusive GST (including morning tea) or Lunch & Course fee: $245 inclusive GST. Computer Society members receive a 10% discount. * To register and pay online: Use our secure Web server at

* To pay by mail: Send this completed form, along with your payment information or cheque (payable to UNITEC NZCIE) to UNITEC New Zealand Centre for Innovation and Entrepreneurship, PO Box 92025, Carrington Road, Auckland Phone: 09-815-4321 x 7016 E-mail:

* A cancellation fee of 10% of the course fee applies. (Back to Top)

**************************************************************** Event 3--12:30-2pm Mixed gender luncheon--Women and Men Ignite the Spirit of Entrepreneurship ($60) (Back to Top)

What is it about men, women and entrepreneurship? Point/Counterpoint on Gender and Entrepreneurship. Linda Jenkinson, Hal Josephson, Gael McDonald, Howard Frederick and many others from the Centre and the School of Management and Entrepreneurship debate the hot potato issues.

**************************************************************** (4) -- 18 Feb PM --"Radical Entrepreneurship for Men Only" with Hal Josephson ($200)

How men can maximise their innate entrepreneurial spirits. This workshop will examine both non-traditional and radical approaches to building your business vision but specifically address how to leverage your perspective, communicative style and professional drive. Successful entrepreneuring is a process that requires total commitment, clarity of approach, and the ability to inspire confidence in your ability to execute the plan for your proposed business. This half- day course will address how to do this in a way that you can leverage your resources and maximize your effectiveness. Complete information brochure is available at

Hal Josephson is President of MediaSense Inc., a San Francisco firm specializing in strategic marketing planning, business development consultation and project management services for the high-tech industry. MediaSense clients include: AT&T, Apple, Motorola, Intel, IDG, KPMG, NewMedia, Basex, Digital Club Network, InternetWire, WebMedia, Infotech, Creekside Venures, ReedMidem, Business Image Group, and Penton Publishing. Mr. Josephson, is also CEO of SpiritUp!, an LA based motivational entertainment company specializing in the development and delivery of morale building/productivity related intellectual property. Hal was a founding instructor of San Francisco State University's Multimedia Studies Program, and is co-author of the college textbook, Careers in Multimedia: Roles and Resources. He is also co-author of the forthcoming book, SpiritUp! : Re-inspiring Your Life @ Work.

* When: Tuesday, 18 February, 2:30pm to 5:30 pm

* Where: UNITEC Campus. Course venue will be delivered upon receipt of your registration.

* Cost: Lunch fee: $60 inclusive GST, Course fee: $200 inclusive GST (including morning tea) or Lunch & Course fee: $245 inclusive GST. Computer Society members receive a 10% discount. * To register and pay online: Use our secure Web server at

* To pay by mail: Send this completed form, along with your payment information or cheque (payable to UNITEC NZCIE) to UNITEC New Zealand Centre for Innovation and Entrepreneurship, PO Box 92025, Carrington Road, Auckland Phone: 09-815-4321 x 7016 E-mail:

* A cancellation fee of 10% of the course fee applies. (Back to Top)

**************************************************************** Event 5 "Aim for Success" with John Cunningham and Chad Wilkie, Tuesday, 25 February 03 (Back to Top) Do you want to lift company growth, expand offshore, and commercialise technology? The Aim for Success workshop provides participants with the tools to harness innovation, to grow companies and to enhance stakeholder wealth.

John Cunningham established Ignition Partner with Chad Wilkie in 2002 to advise companies on strategies for high growth including technology, IP, structure and capital. John has been a director of Caltech Capital Partners Ltd since 1996 and Chairman since 1999. He has spent years in company development, operations management and executive roles in listed corporates. He spent 12 years as the Corporate Development Manager of FERNZ with responsibilities including local and offshore initiatives in start-up, joint venture and acquisition strategies. Chad Wilkie retired after 17 years as a partner of Deloitte Touche Tohmatsu in New Zealand on 31 May 2002 and was appointed National Director, Deloitte Ventures, a specialist group advising early stage ventures from Deloitte?s five offices throughout New Zealand. From 1999 Chad Wilkie has been responsible for leading Deloitte Ventures, with a special focus on technology ventures. The purpose of the day-long course is to make innovation work for you, balance business growth, form effective networks and attract capital. For more information, click here to register for the event. Registration fee of $480 per person (GST inc). Members of the New Zealand Computer Society received a 10% discount.

Events near UNITEC (Top) (ToC) The New Zealand Institute of Management, Auckland Region in association with Investment New Zealand hosts Dr George B. Weathersby on "Business confidence ? lessons from America? on February 12.

* The US economy and the impact of corporate collapse on business confidence ? how the US outlook in these areas may impact on foreign investment in New Zealand.

* How to raise venture capital and overcome cultural barriers to forming partnerships in the US ? from a New Zealand perspective.

Dr. Weathersby is Chairman and CEO of Genesys Corporation, a consulting and implementation support firm serving major corporations around the world. He was formerly President & CEO of the American Management Association (AMA) from 1998 to 2001, President of Oxford Management Corporation, a Venture Capital firm, President of Ontario Corporation, President of Curtis Publishing and Partner in Founders Court Incorporated. He also serves on the Investment New Zealand Advisory Board based in New York. The author of 5 books and over 50 articles, Dr. Weathersby is a consultant and international speaker to organisations, foundations and government agencies in business planning, strategic analysis, profit improvement and systems analysis.

* Venue: Hilton Auckland

Princes Wharf, 147 Quay Street

Date: Wednesday, 12 February 2003

Time: 7.00 a.m. for a 7.30 a.m. commencement

Cost: $60.00 incl GST per NZIM member * 65.00 incl GST per non member

RSVP: By Friday, 7 February 2003 To Martine Tindall, Membership Services

Ph: (09) 525-3300


**************************************************************** New books for entrepreneurs (Top) (ToC) * Net Profit: How to Invest and Compete in the Real World of Internet Business Peter S. Cohan

* Kotler on Marketing: How to Create, Win, and Dominate Markets Philip Kotler

* Managing Transitions: Making the Most of Change, William Bridges

* Mobile Marketing: The Message Revolution, Matt Haig

* Burn Rate : How I Survived the Gold Rush Years on the Internet, Michael Wolff

* If You're So Brilliant...How Come You Don't Have an E-Strategy?: The Essential Guide to Online Business, Matt Haig

* From Concept to Wall Street: A Complete Guide to Entrepreneurship and Venture Capital, Oren Fuerst

* A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business, Jack Stack

* Inside Business Incubators and Corporate Ventures, Sally Richards

* Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael Porter

* The One Page Business Plan: Start With a Vision, Build a Company! James T. Horan

* Funding & Financial Execution for Early-Stage Companies, Rod Hoagland

* Term Sheets & Valuations - An Inside Look at the Intricacies of Venture Capital Term Sheets & Valuations, Alex Wilmerding

* Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Evan I. Schwartz

* The Five Dysfunctions of a Team: A Leadership Fable, Patrick M. Lencioni

* Raving Fans: A Revolutionary Approach to Customer Service, Kenneth H. Blanchard

**************************************************************** Survey of Innov8 Readers' Online Habits (Top) (ToC) Survey of Innov8 readers

This is a one-minute survey that Debbie Mayo-Smith at Successful Internet Solutions designed for her subscribers. If you fill out the survey, you'll go into the draw for a ticket to the Mixed gender luncheon on February 18-- Women and Men Ignite the Spirit of Entrepreneurship, a $60 value.

1. Your Internet Use (please select one) I am continuously online I first download emails, then disconnect my Internet connection

2. Your Internet Connection Fast - DSL (Jetstream) or higher Average - 56k modem Slower dialup modem Email only at work (not connected to the internet)

3. I read / skim Innov8 Newsletter: When it arrives Print or save it off for later reading Come back to it online when I have the time

4. Frequency I try to read/skim every article in Innov8 I read/skim it only when there's interesting articles I rarely read it

5. For receiving email I use: MS Outlook Mac Lotus Other

6. I prefer: Colourful (but fast) emails Plain text email

We have you listed at the following email address: Email:

Did we get it right? If not, please go to the subscribe/change address form below.

**************************************************************** Bits and bytes for entrepreneurs (Top) (ToC) * Defining Entrepreneurship: What exactly is an entrepreneur? More importantly, what is entrepreneurship?

* The 'Deep South' Guide to Technology Entrepreneurship and Incubation. analyzes almost 200 different published and unpublished academic research reports undertaken on business incubators.

* Business Plan Archive: This Web site is an archive of the business plans and related documents from the Internet boom and bust of 1996 to 2002.

* Entrepreneurship Research Alliance is a multi-disciplinary and multi- university research project based at the University of British Columbia (UBC) in Vancouver.

* Entrepreneurship Education: USA Today Education offers lesson plans for middle and high school classes that incorporate the daily news into learning activities.

* Getting Started as an Entrepreneur: A Guide for Students articles and sources on business to make up a thorough manual for beginning student entrepreneurs.

* The Entreclub Handbook: An Operating Manual for Student Entrepreneurship Clubs. This guide explains how to start, organize, and maintain an entrepreneurship club, and describes the purpose and goals of entrepreneurship clubs. Included is a list of resources and possible club events.

* Does Technology Incubation Work? A Critical Review. This research report focuses on the topic of business technology incubation, an increasingly popular economic development strategy in the United States.

* Looking for job security? Then consider signing on with a family business. A new survey by the Raymond Institute of 1,143 family firms in the United States shows that median employment held steady at 50 employees over the last three years, indicating that family firms have largely avoided the waves of downsizing gripping many U.S. companies. The Raymond Institute was a sponsor of the Herald's GEM New Zealand supplement.

* Acadia University has a great set of on-line cases related to entrepreneurship. The cases are free to students and if you register as an instructor, there are instructional notes available.

* AMR Research reports that US internet users' holiday budgets were primarily allotted to brick-and-mortar stores in 2002 with 66% being spent in stores -- down from 71% in the 2001 holiday.

* The James and Wells-sponsored forum on Protecting Intellectual Property has begun on ION.

* 10 Emerging Technologies That Will Change The World: Technology Review identifies the developments that will dramatically affect the way we live and work?and profiles the leading innovators behind them.

It Takes Courage: Starting a business, facing the prospect of failure, making it through the tough times--it's all part and parcel of entrepreneurship. With courage, though, you can make it through anything.

* Take Our Outfit -- Please! How do you start a small business? Maybe by relieving a corporation of a rashly acquired division, as our expert explains

* Buying A Small Business? Beware! Utter the word "entrepreneur" and the image that almost inevitably springs to mind is that of a small-business owner bootstrapping a startup. There is, however, another route to being the boss: buying an up-and-running operation.

* Big Fish, Big Pond: How to attract seed capital for your high-tech start-up. Ask not what Guy Kawasaki knows about starting up a high-tech venture; ask what does he not know. Kawasaki's list of accomplishments is staggering: He's the former chief evangelist for Apple Computers, founder of software companies ACIUS Inc. and Fog City Software Inc., angel investor for five other tech companies, seven-time author, and, last but not least, founder, chairman and CEO of Inc. Whew.

* Creating A Small-Business Web Site: A strong site is one that works in conjunction with your company's strategic plan. Here are 10 tips for building a site that works.

* Can Start-Ups Get Venture Capital? When economic bubbles burst, a lot of people get hurt by the fallout. Start-up and early-stage companies are among the most vulnerable. It's no secret that many venture capital firms, burned by the dotcom implosion, have shifted their focus to later-stage companies--because they are considered safer, and because VCs don't have to wait as long to get their money back.

* Institutional Venture Capital: VC funding isn't always easy to obtain and and you'll have to give up equity, but when you're a high-growth company with high-financing needs, it can be your best bet.

* Technology After The Bubble: The great corporate information technology glut is over, and not a moment too soon?at least from an IT buyer's perspective. Having spent more than $1.2 trillion on information technology in the United States alone from 1995 to 2000, companies now want to wring the elusive productivity and bottom-line gains from this massive outlay.

* What Investors Really Want: Forget what you think you know about getting start-up or expansion capital. Here's what investors are looking for.

* Homebased Start-Up Checklist: It's extremely difficult to come up with a great business idea and then gather the gumption to actually start the business. But now you have to deal with all the tiny details that make up a real, legitimate business. Legal red tape, marketing, planning, money management--your new and overwhelming to-do list spans pages. That's why we've decided to help you by putting it all on one simple checklist.

* Business Incubators: Nest in one of these entrepreneurial hotbeds, and you may just be on your way to financing.


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Other events of note

Mark you calendar: ?Growing an Entrepreneurial Nation? Symposium

Hamilton, 2-4 July 2003 Contact Jens Mueller

UNITEC's renowned Masters of Business Innovation & Entrepreneurship is recruiting students.

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