Westpac chooses Teradata
Westpac Banking Corporation chooses Teradata to reach its customers
Three year, multi-million dollar deal to build leading practice customer management capabilities
SYDNEY, Australia – Westpac Banking Corporation (ASX: WBC) has selected Teradata, a division of NCR Corporation, to provide an analytical Customer Relationship Management (CRM) system. The three year contract also includes a 12 month agreement for professional services.
“This initiative will assist Westpac to build a leading-practice customer management, sales and service capability,” said Michael Coomer, Group Executive for Business & Technology Solutions & Services, Westpac Banking Corporation.
According to Fernando Ricardo, Program Leader for Westpac’s CRM initiative, CRM is crucial to any large organisation that wants to reach its customers effectively.
“The ability to draw together customer information from numerous data marts provides a single view of the customer and is crucial to making sound business decisions and analytical marketing. We are sure that during the three year project, we will build the capabilities of Westpac’s workforce and leverage Teradata’s technology across all channels to market and customer segments, generating a number of new revenue channels and a more consistent customer experience,” he said.
Julian Beavis, Teradata’s vice president of Australia, New Zealand and South East Asia, believes that the contract illustrates that strategic analytical CRM is still hugely important for Australian companies.
“This deal clearly signals that
analytical CRM is still at the forefront of issues for
Australian IT decision makers. The system will give Westpac
much greater insight and control into their customer
relationships, increasing customer service levels and
creating revenue generating opportunities,” said Beavis.