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Super 12 Goes Xtra Mobile


Super 12 Goes Xtra Mobile

The dream of carrying the national game around in your pocket will be a step closer for Kiwi rugby fans when the Xtra Super 12 kicks off later this week, thanks to a ground breaking partnership between new Super 12 sponsor Xtra and Telecom Mobile.

Xtra and the New Zealand Rugby Union have built a new Xtra Super 12 Web site (xtrasuper12.co.nz) to house exclusive Xtra Super 12 content, including video highlights, interviews with Xtra Super 12 coaches and players plus regular insights from All Blacks coach John Mitchell.

As well as exclusive content on the Xtra Super 12 Web site, Telecom Mobile will be utilising the advanced capabilities of its 027 network to make a range of exclusive Xtra Super 12 features available on mobile phones.

To get exclusive and free Xtra Super 12 content on their 027 mobile phones, rugby fans can register their 027 mobile phone number at xtrasuper12.co.nz

Xtra Super 12 content available on xtrasuper12.co.nz and free on 027 mobile phones includes:

Weekly exclusive interviews with Xtra Super 12 coaches and star players – a new service for New Zealand rugby fans (available on xtrasuper12.co.nz and free on 027 mobile phones)

Virtual Super 12 - the hugely popular Super 12 on line tipping game (available online with text alerts of your favourite team’s game result, weekly points update and last day reminders free to 027. From the beginning of March Virtual Super 12 players will be able to enter their picks via 027 phones – a first for Virtual Super 12)

Full result details (available on xtrasuper12.co.nz and free on 027 mobile phones)

Breaking news - important Xtra Super 12 news and announcements (available on xtrasuper12.co.nz and free on 027 mobile phones)

Video highlights of each week’s top tries and best plays (available on xtrasuper12.co.nz)

Profiles and bios of players and coaches (available on xtrasuper12.co.nz and free on 027 mobile phones)

Game schedule (available on xtrasuper12.co.nz and free on 027 mobile phones)

Text Match Fever - a daily text messaging trivia game with 11,000 prizes including signed Xtra Super 12 gear, a Ford XR8 and a rugby tour to support the All Blacks in Melbourne (available on all text capable Telecom Mobile phones)

Xtra General Manager Rod Snodgrass says that the Xtra Super 12 is the perfect showcase for what is possible when you combine the power of the Internet and 027 mobile phones.

“Look at the combination – a world class sporting contest, passionate fans, rugby-related games that the fans love playing like Virtual Super 12, and a constant stream of breaking news, results, team lists, and exclusive interviews.

“It’s absolutely perfect territory for both the Internet and mobile phones. When you take that content and combine New Zealand’s favourite Internet destination with our most advanced mobile network you’re in for a genuinely new experience,” he says.

Telecom Mobile General Manger Kevin Kenrick says that Telecom Mobile and Xtra would continue working with the NZRU to ensure New Zealand rugby fans remained at the leading edge of mobile sports.

“Our rugby teams are the best in the world and we are the most intelligent rugby nation in the world. Almost everyone in New Zealand has an informed opinion about the game. We’re going to keep matching that national passion with world-class ways for Kiwi fans to get closer to the game anywhere, anytime. The Xtra Super 12 is just the beginning,” he says.


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