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Caanz Applauds Outdoor Initiative

Caanz Applauds Outdoor Initiative

There have been two significant developments in the outdoor advertising industry in the past week.

The first is the announcement of a newly constituted OAANZ (Outdoor Advertising Association of New Zealand of which the country’s major billboard and street furniture companies are members.

The second is the announcement of outdoor advertising monitoring and measurement through the Nielsen Media Research - AIS (Advertising Information Services) online database. AIS allows agencies and advertisers to view outdoor media expenditure by category, campaign, product or advertiser.

Mike Howard (Carat New Zealand) and Mark Copplestone (Optimedia) have been liaising with a group of OAANZ Members for the past year, on behalf of the CAANZ Media Committee to develop a new agency/OAANZ agreement.

Howard says “the new agreement embodies both ethical standards and guidelines and operational standards, which will serve to enhance the professionalism of the industry and to provide more effective and accountable outdoor advertising for our clients.”

“OAANZ members have recognised that in order for the outdoor industry to continue to thrive, formal structures and systems need to be put in place. Like any industry, the irresponsible actions of a few can have wide ranging consequences for the whole market, so hats off to the OAANZ team for being pro-active and responding to our issues,” said Howard.

Executive Director of CAANZ, Lynne Clifton, says that she is delighted that OAANZ has re-formed. She said that she believes that “this is the catalyst that the outdoor industry has needed. We have seen the medium grow exponentially over the past few years – quadrupling in size over the past 10 years.”

The CAANZ Executive Board and Media Committee have agreed that their agencies will support OAANZ members, and their new agreement.

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