Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Idea Gives Itself A Makeover

New Idea Gives Itself A Makeover

Bigger, Brighter, Bolder

Women’s lifestyle magazine New Idea is giving itself a makeover.

New Zealand’s freshest and liveliest magazine is about to become bigger, brighter and bolder. New Idea will next week unveil an ambitious new style that increases the length and width of its pages, providing room for larger photos and a cleaner layout.

The new New Idea will also upgrade its paper stock to a heavier, whiter grade – meaning pictures and layout will clearer and more dazzling than ever.

New Idea editor Fleur Revell said the update is part of an ongoing commitment to constantly improve both the look and content of the flagship publication.

“New Idea will certainly be more appealing in presentation – but this is much more than a cosmetic change,” said Fleur.

“Our new look New Idea is directly responding to our growing readership, who are telling us they want more of us each week,” Fleur said.

New Idea readers have already benefited from their magazines increased emphasis publishing stories relevant to New Zealanders, and its dedication to quality writing.

“Our readers are sophisticated people who want a quality product, and we are committed to constantly improving that for them,” Fleur said.

The refreshed publication includes more celebrity news and pictures, a larger home and lifestyle section, more health, more beauty and more up-to-the minute food and cooking tips.

At the same time, New Idea will retain the fresh thoughts and sassy attitude that is increasingly making it a winner with readers.

“My mandate here is to preserve all of the traditional loyalty and strengths of New Idea, while at the same time making sure that a growing new generation of readers are compelled and committed to our publication. I think our team here is achieving that,” Fleur said.

Sandra King, xxxxxxx, for Pacific Magazines, publisher of New Idea, said the fresh approach is proving to be a winner with readers and advertisers.

“New Idea is moving forward strongly and this latest initiative will continue the momentum,” she said.

New Idea will increase its promotion through newspapers and television, and vibrant new point of sale material will also be available to retailers.

“Our makeover will ensure New Idea has greater impact o the newsstand, is highly appealing and has more style and value,” Sandra said.

After all, that’s what New Idea readers want.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>