Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Lettuce Problem May Force Change In Habits

Lettuce Problem May Force Change In Purchasing Habits

Food Consultant Graham Wilkinson says the current lettuce aphid problem may change the traditional purchasing habits of New Zealanders.

He foresees the current price gap between head lettuces and packaged salads narrowing, which could have long term influence on the salad market.

“Buying the whole head lettuce has been and is a Kiwi institution. It is by far the most popular salad purchase. However if the aphid problem persists, consumers will be forced to consider seriously the option of packaged lettuce, where there is much more certainty about quality.”

He says he can well understand LeaderBrand’s decision to withdraw its iceberg lettuce from the market given it was the only producer with a branded iceberg lettuce.

Graham Wilkinson said he sympathised with LeaderBrand’s problem.

“Their brand is an explicit promise to consumers, and if the quality and appearance of the product does not meet consumers expectations, the brand can be damaged.

“Who would have thought the tiny aphid might be responsible for changing such long-held shopping habits.”

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news