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Provenco Group - a new name for Advantage Group

Media release:

Provenco Group Limited – a new name for Advantage Group Limited

Advantage Group Limited today unveiled its new name – Provenco Group Limited – effective from 28 March 2003.

“We have decided that now is the right time to move ahead with a new name and refresh our brand,” Provenco Managing Director Tony Bradley said.

“Last year a court decision put restrictions on how we could use the Advantage name, following a case brought by a business with the same name. The Board decided this was an exciting opportunity to redefine our brand.

“We are totally committed to making the Provenco Group synonymous with technology innovation. We recognise that the long-term strength of the group will rest on continuing to supply proven technology solutions, and this will underpin our strong brand. “

Provenco Group Limited takes over the heritage of a company that has been in business for more than 20 years with offices in Auckland, Wellington, Christchurch, Palmerston North, Australia, Malaysia and South Africa, and customers in more than 20 countries.

The Provenco group supplies technology to business and leads the market with its EFTPOS solutions, mobile computing, barcode data capture, retail oil automation and integrated IT services.

Provenco Group Limited’s ordinary shares will trade under the New Zealand Stock Exchange code of PVO, and its capital notes under code PVO010. The company’s website is

Mr Bradley said the Half Year Report to shareholders would be the last as Advantage Group Limited.


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